There is no “right way” to run an SEO campaign because each site needs to approach a campaign differently based, on their needs and goals. However, there is a wrong way to manage an SEO campaign.

If you are guilty of any of the following four mistakes, you may be mishandling your SEO campaign.

Mistake #1: You focus too much on your Google ranking.
Obviously, the higher you rank on the search engine results pages (SERPS) the better, but this should not be your primary concern.

Search engines are increasingly trying to personalize users’ search experience which means that results will vary from person to person based on search history, location and other factors. Rank is important, but it should not be the only thing you care about.

Mistake #2: Your blog is stale.
If you have a business blog, but you haven’t written a new post in six months, it is time to reevaluate your search engine optimization efforts.

SEO thrives on the consistent production of fresh content that is good enough to connect with, engage and educate your target audience. A stagnant blog will hinder the overall success of your SEO campaign.

Mistake #3: You use your social networking profiles like they are ad spaces.
Facebook, Twitter and LinkedIn should not be used as giant advertisements.

If you want to get the most from your social networks, you need to build relationships with your customers and create an online community for your brand.”

Be sure to use your social profiles to promote and share content, address customer service issues and engage in conversation with your audience.

Mistake #4: You think that all links are good.

Links are incredibly important to your SEO campaign, but not all links are created equal.

Don’t compromise the integrity of your online presence and your SEO campaign by participating in black hat link exchanges or blog comment spamming. Quality, not quantity, is what really matters when it comes to link building.

Copyright 2011 dzine it, inc. Expert Internet marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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If your Google Places page is not showing up at or near the top of the local business listings in search results, there are six ways to improve your chances of being found by local searchers.

1. Get your business verified. The first step in getting your Google Places listing on Google’s results pages is to get it verified. The verification process can be done through SMS, phone call or through the mail. Google will send you a pin code which you must enter into your Google Places account.

2. Add keywords to your business description. Google Places allows you to describe your business in up to 200 characters. Remember to use your most valuable keywords, but avoid stuffing. Write a useful and compelling description that will appeal to readers and help with SEO as well.

3. Categorize your business. It is important to choose at least one or two of the categories offered through Google Places, you will also have the chance to add three categories that are not actually listed.

4. Make the most of the “additional details.” The “additional details” section of Google Places is not only a great way to get more details of your business onto the page, but it is also an opportunity to insert more of your keywords.

5. Get listed in other directories. When you list your business in other directories like Local.com, Yellowpages.com, or on your local chamber of commerce website, you can boost your Google Places page ranking.

6. Add videos and images to your listing. While it may not give your business a huge boost in ranking, geo-tagged photos and videos can certainly help and they will make your Google Places page more appealing to search engine users.

These are just a few Google Places optimization tips that can help you get better rankings on Google.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Blogs are all the rage these days.

New blogs are cropping up every day and it seems that almost everyone is blogging. If you are a business owner looking to boost your online presence, there are many benefits to having your own blog.

SEO

If your Internet marketing strategy relies heavily on search engine traffic, having a blog is an absolute must.

Search engine optimization plays an important role in boosting your search engine rankings. A blog is a great way to
support your optimization efforts.

Here are a few of the ways that a blog can boost your efforts:

' Blog content can be keyword optimized.
' Your posts can be used to boost internal linking.
' Aside from posts, there are many other areas that can be optimized, including categories, tags and descriptions.
' Adding photos and videos to your blog posts offer additional optimization opportunities.
' Search engines value fresh content and regular blogging offers just that.

Exposure

Blog posts give you fresh content to post to your social media channels and drive additional traffic to your website. You can even invite guest bloggers to post on your blog, which can help expose your business to their online audiences.

Relationship Building

Blogs open a new line of communications for businesses.

With a blog, current and potential customers, as well as industry partners, can post comments and ask questions. Blogs are a great way to foster connections and gain valuable insight.

Obviously, blogging can also help to increase interactions within your social media channels.

As your posts get shared socially, a channel opens up for you to interact with individuals or organizations that you may not have been in contact with otherwise. Relationship building becomes much easier with a blog.

The bottom line is that your business can benefit from having a blog. If you currently don't have one, it is time to get on the bandwagon and include a blog as part of your Internet marketing campaign.

Copyright 2011 dzine it, Inc. web marketing firm All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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