About a year ago, Google introduced a new featured called Google and BING Instant Previews, which allows search engine users to see a sneak preview of how a website looks like before clicking through. While a lot of search engine optimization involves improving the search engine rank of your website, optimization experts know that click through percentage is equally important.
Your website's 'click through percentage' can be influenced, in part, by how your website looks in Google's instant preview feature.
What does this mean for website owners?
You need to make sure you check out the preview of your website as they relate to your most important keywords and compare the preview page to those of your competitors.
It should be pretty easy, through a quick search, to determine whether your preview is positively influencing click through or if you are losing out to your competitors.
You may realize that, after checking your page out through Google's preview feature, your website needs a little work. If so, don't just update your home page, but all of the pages of your website.
We always warn clients that they only have a few seconds to draw a new visitor into their website and convert them into customers. With Google's instant preview, this is more important than ever.
Eye-catching, user-friendly designs are necessary to compete when it comes to Google Instant Preview.
Copyright 2011 dzine it, Inc. Professional Internet Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.