Nowadays, when Google updates its algorithm, it seems to strike fear into the hearts of small business website owners. In addition, it sends their search engine optimization specialists scrambling to figure out their next move as it relates to ongoing SEO campaigns.

It has become common knowledge that when Google updates its infamous search algorithm, many websites are at risk of being left in the dust. However, the search engine giant’s most recent update came with that very same warning, a first for the company.

This newest update, announced earlier this month, came with a very important warning to website owners. They basically announced that if you don't update your website on a regular basis, you will most certainly see a sudden drop in web traffic.

Most specifically, the newest update will impact searches for recent events, hot topics, regularly occurring events and information that changes regularly. Many more websites will be affected this time around.

Google says that the previous Panda update affected around twelve percent of searches, while this newest update will impact nearly thirty five percent of searches.

In response to the most recent Google update, there are a couple of steps that small business website owners need to take to ensure that they do not lose ground on what is arguably the world’s most popular search engine.

First, businesses need to create a blog that will keep your customers informed of recent updates in your industry. A blog offers the kind of timely content necessary to stay on top of the search engine results pages.

Small business website owners also need to regularly update their product and service offerings or maintain a news section, both of which can satisfy the requirements of the new algorithm.

Copyright 2011 dzine it, inc. seo firm All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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About a year ago, Google introduced a new featured called Google and BING Instant Previews, which allows search engine users to see a sneak preview of how a website looks like before clicking through. While a lot of search engine optimization involves improving the search engine rank of your website, optimization experts know that click through percentage is equally important.

Your website's 'click through percentage' can be influenced, in part, by how your website looks in Google's instant preview feature.

What does this mean for website owners?

You need to make sure you check out the preview of your website as they relate to your most important keywords and compare the preview page to those of your competitors.

It should be pretty easy, through a quick search, to determine whether your preview is positively influencing click through or if you are losing out to your competitors.

You may realize that, after checking your page out through Google's preview feature, your website needs a little work. If so, don't just update your home page, but all of the pages of your website.

We always warn clients that they only have a few seconds to draw a new visitor into their website and convert them into customers. With Google's instant preview, this is more important than ever.

Eye-catching, user-friendly designs are necessary to compete when it comes to Google Instant Preview.

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Whether you want to advance your existing ecommerce business, you have an existing brick and mortar business that you want to bring online, or you simply have an idea for great web start-up, there are a few things you need to know before getting started.

Understand Your Market

Like any new business venture, you need to understand your market and determine how people are searching for your product. Start by compiling a list of 20 keywords that describe your most popular products and then enter these phrases in Google’s Keyword Tool. From here you will get a feel for whether or not the product you’re looking to offer online is a viable one.

Use Ecommerce Software

Ecommerce software is essential for an online business. Prices for pre-packaged software or customized software may very, so make careful considerations about what your software needs to achieve in relation to your budget.

Be sure to consider the following:

  • Choose software that can easily integrate with other platforms you use.
  • Choose software that integrates or includes warehouse management and stock control.
  • Choose software that is both search engine optimization (SEO) friendly and includes an easy-to-use content management system (CMS).
  • Choose software that has a proven payment gateway that supports ‘token’ authorizations and settlement.

Market Your Website

Simply having a website isn’t enough, it needs to be marketed.

Depending on your budget, there are multiple marketing channels available, including SEO, pay per click marketing (PPC) and social media marketing (SMM), The question to ask yourself is whether or not you can handle these marketing campaigns on your own or if you need to hire an outside firm.

  • SEO: The basics can be applied easily with limited knowledge. However, depending on how competitive your market is, it may be worth it to hire an agency that is well-versed in more advanced techniques.
  • PPC: Platforms such as Google AdWords allow you send instant traffic to your website, which can provide vital traffic while you wait for your SEO campaign to gain traction. If incorrectly set up, however, a PPC campaign can result in overspending. So, think before you act and consider hiring an agency that can manage your account for you.
  • SMM: Build your networks and interact with those who follow you to build you brand both online and off. At its core, social media allows you to interact with your existing and prospective customers to build stronger relationships.

Copyright 2011 dzine it, Inc. web development All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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