Before embarking on a website redesign, a business must first bring together its marketing, sales, and tech departments and start planning, because everything, from the website's design to the way that company information is presented, affects the end user process.
A great business website will have a landing page that is in line with the company's marketing and branding efforts and will be optimized for search engine optimization. It may sound like a daunting task, but prior to hiring a website design firm there are some basic issues that a company must discuss before embarking on a redesign.
A company's first task before redesigning its website is to outline its goals.
The point of a website redesign is to bring more users and lower bounce rates. This is why businesses need to think about long-term goals and direction.
Perhaps the company is looking to enter new industries or maybe it would like to offer more products for sale online. These are the types of goals that should be listed prior to contacting someone about a website redesign.
When hiring an individual or firm to help make a business's redesign dream a reality, business owners must take a close look at perspective bidders. A website designer may have a portfolio of beautiful designs, but that doesn't mean that the designer's work will be right for every business.
It is crucial for a business to communicate with those designing and developing the company website.
Don't be afraid to ask the website developer a lot of questions and always get a sample wire frame before putting text and images into the design. This will save a lot of headaches in the long run.
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