dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
dzine it, inc. +1.212.989.0813
A Lot of Work Goes into a Website Redesign
Before embarking on a website redesign, a business must first bring together its marketing, sales, and tech departments and start planning, because everything, from the website's design to the way that company information is presented, affects the end user process.
A great business website will have a landing page that is in line with the company's marketing and branding efforts and will be optimized for search engine optimization. It may sound like a daunting task, but prior to hiring a website design firm there are some basic issues that a company must discuss before embarking on a redesign.
A company's first task before redesigning its website is to outline its goals.
The point of a website redesign is to bring more users and lower bounce rates. This is why businesses need to think about long-term goals and direction.
Perhaps the company is looking to enter new industries or maybe it would like to offer more products for sale online. These are the types of goals that should be listed prior to contacting someone about a website redesign.
When hiring an individual or firm to help make a business's redesign dream a reality, business owners must take a close look at perspective bidders. A website designer may have a portfolio of beautiful designs, but that doesn't mean that the designer's work will be right for every business.
It is crucial for a business to communicate with those designing and developing the company website.
Don't be afraid to ask the website developer a lot of questions and always get a sample wire frame before putting text and images into the design. This will save a lot of headaches in the long run.
Copyright 2010 dzine it, inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Content is King
When it comes to SEO, everyone wants to be number one and they are willing to go to great lengths to get there. As a result, supposed SEO experts have made a killing by exploiting the search engines.
I'm certainly not disputing the value of a higher page rank. However, many SEO experts are doing a terrible disservice to their clients by neglecting a website's content. Because of this, many highly-ranked sites are not only useless but terribly designed and incapable of capturing a visitor's attention.
Once a business decides to focus on increasing its search engine rank, it should consider making a few moves on its own, prior to hiring an SEO expert.
A large factor in page ranking is the number of backlinks a website has, which are essentially links into the site. A business should never attain backlinks through spam or paying for some sort of link exchange service. The best way to create backlinks is through helping people.
By helping people, I mean joining a forum that is related to the business's industry and participating in discussions by offering meaningful comments.
Business owners should make sure that their signature contains the business's URL, which will create a valid backlink on a page that is directly related to the business website's content. The same goes for blogs and comments. If a business owner or representative offers useful dialogue, they have a chance to really increase their company's search engine rank.
Other great ways to increase page rank is through blogging and by getting listed on all of the major search engines.
Search engines love fresh content, which is why everyone with a website should create a blog section and post at least once a week. Of course, it is also very important that a business website is included in all major directories, including Bing, Yahoo, Google, and Ask.com, as well as others that may be specific to the businesses industry.
Copyright 2010 dzine it, inc. website marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
How Businesses Can Lower Bounce Rates
With the rise of social media sharing and advances in search engine optimization techniques, many web users now bypass a business's home page and land directly on product pages and blog posts. As a result, first impressions at all entry points of a business website are essential to reducing bounce rates.
Business owners often confuse bounce rates and exit rates. A bounce rate is the percentage of visitors that hit a page and don't visit any others within the same website. Exit rates refer to the percentage of visitors that leave a site from a given page.
A website that has a high bounce rate is making a bad first impression. A bounce rate of less than 30 percent is good, but websites with a bounce rate of 60 percent or higher have a problem.
There are a number of ways for businesses to decrease their bounce rate percentage.
A good website design with keyword integrity will surely help to reduce bounce rates. A good website design isn't only pleasing to the eye, it promotes ease of use. As for keyword integrity, everyone recognizes that keywords are important, but they should be used properly with content that is useful and engaging ' not stuffed.
Other ways to lower bounce rates include fast-loading web pages and careful external link building. External links act as exit points for users and can certainly drive up a bounce rate.
Lastly, we make sure that our clients use social media to its full advantage. Sharing links on Facebook, Twitter and other social media sites can offer a rich experience with images, user-input and friend-tagging. Businesses can utilize these platform-specific features to enrich a visitor's experience.
Copyright 2010 dzine it, inc. internet marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
How to Communicate with an SEO Consultant
Communication between a business owner and the consultant that he or she hires to increase their internet presence is essential to a successful search engine optimization campaign. Just as a search engine optimization specialist will offer businesses valuable information about online marketing; it is the responsibility of the business owner to provide the consultant with significant information as well.
There are a number of ways in which a good search engine optimization (SEO) campaign can help a business to succeed online. However, in order for SEO professionals to be able to effectively help a business, they have to understand the business’s goals and desires, in order to help achieve them.
It is also beneficial for business website owners to clearly express any known weaknesses in their business to the SEO consultant that they hire. When a business shares its flaws with an SEO consultant, it will help save time and money by getting the SEO campaign on track quickly.
It is important for an SEO expert to understand how much their client knows about SEO.
Because SEO is such a complicated subject, business owners have varying amounts of knowledge and experience. An SEO consultant should know how familiar their clients are with SEO, so that they can ensure that no unrealistic expectations exist.
Similarly, business owners should make sure SEO professionals know what internet marketing methods have previously been used. This will help them measure the success of previous campaigns and help shape new ones.
Communication between business owners and those charged with marketing their business website is the key to success. Without good communication, a planned SEO campaign has more potential to fail.
Copyright 2010 dzine it, inc. website marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Social Sites
Follow Us
2013 Hermes Winner
2011 AVA Winner
MOM Knows Best
Learn Internet Marketing
Building Great Websites
W3 Award Winner
