The key to small business website success is building brands and bringing in customers. For this to happen your website needs traffic and, for that to happen your website needs to be designed around the principles search engine optimization (SEO).

With the right web design, a search engine-friendly page can become more than just a source of information about your company. An SEO-ready page can become your best targeted marketing tool.

There are a number of ways to boost your website’s SEO and there are certain tactics that can either make or break your campaign.

Consider the following list of “do’s” and “don’ts” as you approach your SEO campaign:

Do:

1. Design for your audience. Your website needs to be compliant and fully-functional which means that you need to ensure that your site loads properly in different browsers, complies with modern W3C standards and contains images that are properly linked.

2. Earn the Web’s trust. In order to drive traffic to your site, you have to prove yourself, because a large portion of your SEO is based on things that occur outside of your website. This is done through external links and social networks. Boosting trust in your site can take a few months, however, so you need to be diligent, focused and patient.

3. Consider blogging. Fresh content is powerful stuff and offering blog posts that are keyword-rich will help boost your website. Also consider contributing to other blogs and include backlinks to increase your SEO juice.

Don’t:

1. Don’t cheat. If you want to be successful, your website must feature genuine, user-friendly, original content. Be sure to create your website with your visitors in mind, rather than the search engines. If you use black hat SEO tricks you are sure to get your site yanked from the search engines altogether. The same goes for plagiarized or inaccurate content.

2. Don’t forget to track your campaign. SEO is an ongoing effort, which is why you need to constantly track your progress and see if you are reaching your goals. Use Google Analytics to see how people get to your site and if they are doing what you want them to when they get there. Don’t be afraid to make major changes if things are going as planned.

3. Don’t set your goals too high. SEO can be a learning process, especially if you are handling your campaign on your own. It can take months to finally see results, so patience and practice is the key.

 

Pinterest

We are pleased to announce that a new website dedicated to rental apartments in the New York area, developed by dzine it Inc., is now online and in Beta testing phase. This was an incredible opportunity for our staff to help in the creation of one of the most unique and exciting concepts in online real estate search.

The Rental Navigator (http://www.therentalnavigator.com) is the brainchild of Javier Lopez, a long-time New York resident who has a passion for making the real estate rental community an easier and friendlier pace for agents, landlords and tenants.

While online rental websites are nothing new to the web, Javier's idea was set apart by a desire to incorporate a live chat community into his rental navigator. This makes The Rental Navigator one of the first real estate websites to offer all of its members the ability to chat with agents from multiple real estate firms in real time.'

Mr. Lopez approached dzine it with his vision and was confident that the company could build the application to his phase one specifications and the experienced software development team didn't disappoint.

After months of programming The Rental Navigator was recently launched in beta testing mode and the fully-functional second phase of the project is expected to be unveiled shortly. We here at dzine it are excited about The Rental Navigator and proud to have been involved in bringing this project to life.

Mr. Lopez's idea, backed by his determination, has the potential to draw a great deal of attention.
Simplicity was one of our key goals while developing the site and Javier knew it was necessary to create a website where agents and users can connect easily without any hassles. The dzine it staff has certainly achieved those goals.

Copyright 2009 dzine it, inc. web programming All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Nowadays, when Google updates its algorithm, it seems to strike fear into the hearts of small business website owners. In addition, it sends their search engine optimization specialists scrambling to figure out their next move as it relates to ongoing SEO campaigns.

It has become common knowledge that when Google updates its infamous search algorithm, many websites are at risk of being left in the dust. However, the search engine giant’s most recent update came with that very same warning, a first for the company.

This newest update, announced earlier this month, came with a very important warning to website owners. They basically announced that if you don't update your website on a regular basis, you will most certainly see a sudden drop in web traffic.

Most specifically, the newest update will impact searches for recent events, hot topics, regularly occurring events and information that changes regularly. Many more websites will be affected this time around.

Google says that the previous Panda update affected around twelve percent of searches, while this newest update will impact nearly thirty five percent of searches.

In response to the most recent Google update, there are a couple of steps that small business website owners need to take to ensure that they do not lose ground on what is arguably the world’s most popular search engine.

First, businesses need to create a blog that will keep your customers informed of recent updates in your industry. A blog offers the kind of timely content necessary to stay on top of the search engine results pages.

Small business website owners also need to regularly update their product and service offerings or maintain a news section, both of which can satisfy the requirements of the new algorithm.

Copyright 2011 dzine it, inc. seo firm All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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