Text is a key element of a website. Text on your site serves several functions. It is part of the way you provide information and part of your design. Text also helps with online marketing. Keyword rich text on a given page is vital to achieving ranking organically in search engines. It is important though to use text in a way that complements and enhances a page’s design. You do not want to upset the desired design effect with too much content. There are several site features that can be implemented to achieve a good balance between the text you display on any given web page and good clean design.
One way to do this is to use a ‘click to expand function’. This will keep content hidden until a user clicks a “more” or “details” call to action. Click to expand allows you to tease readers with a small, initial snippet of copy. It allows marketers to keep content hidden while appealing to users to read the remaining copy. Together with a strong call to action, your initially hidden content has a good chance of being read.
Another way to achieve good clean design is to use rollovers. Rollovers allow you to couple eye-catching visual content with some informative text. Using a rollover you can include a small amount of text that will display when rolling over a particular image. When applied, images are usually turned translucent and the text is layered on top. This technique can be used for social links, tags, and calls to action. This feature can be especially beneficial for e-commerce category pages that include a catalog of product images. In this scenario, each image can provide an opportunity to include keyword rich text to help your product-category page rank.
You might also consider an image slider. This can open up a huge amount of space on your web page. An image slider enables an area of your web page to be replaced with a sequence of alternate “slides” and messaging. The amount of copy that you can include with this site feature is only restricted by the number of slides that you choose to include.
Navigational tabs are another method for including additional copy. You can hide text within a navigational tab on a simply designed page. Pages that incorporate navigational tabs allow content to be viewed only when the particular tab is selected. This allows us to showcase visual elements but also allows us to include lots of keyword rich text that relates to the services that we provide.
By including your text within your web page and keeping it out of sight unless requested by the user can help you achieve a balance between your text and design. Implementing any of the above ideas, you can help craft web pages that are both visually pleasing and SEO friendly.