Pinterest is the latest entry into the on line social media world. Individuals are able to “pin” or “like” images of items that they have interest in to a social platform. No doubt, the Pinterest virtual pin board or digital scrapbooking service has rapidly increased in popularity and has become a big success for its founders — but does Pinterest have value for you?
Pinterest is a great way to promote and market your business online for free. When a follower pins or repins your photos, a hyperlink will also be displayed noting the site it originated from. Many types of businesses have been successful in using Pinterest to showcase their work, creativity and new products. A lot of companies pin pictures of newly arrived merchandise weekly so followers can see the latest inventory available. It has on some sites started to replace the normal online catalog of products.
Pinterest can also function as an informal market research tool. The social media site is a great way to stay up to date with trends, generate new business ideas, and even find new potential business opportunities. By surveying what is being posted and repined, businesses can get an idea of what is trending and use this information as a tool for product development and design enhancement.
Some businesses are using Pinterest for inspiration. Sharing what inspires your company with pictures will inspire others and establish your company as a leader in your field of expertise.
The secret behind Pinterest working for your business is getting content to be shared quickly and frequently. This will help in moving a consumer from browser to purchaser. Bottom line – Pinterest can be a great source referral traffic. Is it right for your business? The best way to know that is to consider the above, evaluate whether Pinterest members represent your client type and make a list of ways that your business can utilize Pinterest. In our next blog – we provide some tips on using Pinterest for your business effectively.