Nowadays, when Google updates its algorithm, it seems to strike fear into the hearts of small business website owners. In addition, it sends their search engine optimization specialists scrambling to figure out their next move as it relates to ongoing SEO campaigns.
It has become common knowledge that when Google updates its infamous search algorithm, many websites are at risk of being left in the dust. However, the search engine giant’s most recent update came with that very same warning, a first for the company.
This newest update, announced earlier this month, came with a very important warning to website owners. They basically announced that if you don't update your website on a regular basis, you will most certainly see a sudden drop in web traffic.
Most specifically, the newest update will impact searches for recent events, hot topics, regularly occurring events and information that changes regularly. Many more websites will be affected this time around.
Google says that the previous Panda update affected around twelve percent of searches, while this newest update will impact nearly thirty five percent of searches.
In response to the most recent Google update, there are a couple of steps that small business website owners need to take to ensure that they do not lose ground on what is arguably the world’s most popular search engine.
First, businesses need to create a blog that will keep your customers informed of recent updates in your industry. A blog offers the kind of timely content necessary to stay on top of the search engine results pages.
Small business website owners also need to regularly update their product and service offerings or maintain a news section, both of which can satisfy the requirements of the new algorithm.
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