These days, there is no excuse for businesses that do not have their own website. For those looking to take their first step into the online market, there are a number of mistakes that can and must be avoided.
Every business owner knows exactly what it is that they want their website to do. Some business owners want to use their website for lead generation or to sell online. Regardless of their needs, every business owner should write down their mission and, every time they need to make a decision about their website, refer back to that mission to decide whether or not the change will help or hinder it.
Once a business owner understands his or her website's mission, it will drive all other decisions. For example, having an animated introductory page may be on a website owner's wish list, but it may not be the best course of action for their mission.
Splash pages often annoy customers and should be avoided whenever possible. There are always exceptions, of course, but they are generally not a good idea.
Websites that are slow to load are also common, usually because the site is image-heavy.
Slow sites do not attract users. They turn them off and, as a result, they are more likely to close the window. Lots of images may suit some websites, but if you are looking for someone in the service industry, for example, you just want the contact details and you want the page to load fast.
While it may sound obvious, making sure that a business's contact details are easy to find is crucial.
Some people think having contact details makes them look cheap. In actuality, it makes a business appear more legitimate than a company that doesn't have their details there.
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