The key to small business website success is building brands and bringing in customers. For this to happen your website needs traffic and, for that to happen your website needs to be designed around the principles search engine optimization (SEO).
With the right web design, a search engine-friendly page can become more than just a source of information about your company. An SEO-ready page can become your best targeted marketing tool.
There are a number of ways to boost your website’s SEO and there are certain tactics that can either make or break your campaign.
Consider the following list of “do’s” and “don’ts” as you approach your SEO campaign:
1. Design for your audience. Your website needs to be compliant and fully-functional which means that you need to ensure that your site loads properly in different browsers, complies with modern W3C standards and contains images that are properly linked.
2. Earn the Web’s trust. In order to drive traffic to your site, you have to prove yourself, because a large portion of your SEO is based on things that occur outside of your website. This is done through external links and social networks. Boosting trust in your site can take a few months, however, so you need to be diligent, focused and patient.
3. Consider blogging. Fresh content is powerful stuff and offering blog posts that are keyword-rich will help boost your website. Also consider contributing to other blogs and include backlinks to increase your SEO juice.
1. Don’t cheat. If you want to be successful, your website must feature genuine, user-friendly, original content. Be sure to create your website with your visitors in mind, rather than the search engines. If you use black hat SEO tricks you are sure to get your site yanked from the search engines altogether. The same goes for plagiarized or inaccurate content.
2. Don’t forget to track your campaign. SEO is an ongoing effort, which is why you need to constantly track your progress and see if you are reaching your goals. Use Google Analytics to see how people get to your site and if they are doing what you want them to when they get there. Don’t be afraid to make major changes if things are going as planned.
3. Don’t set your goals too high. SEO can be a learning process, especially if you are handling your campaign on your own. It can take months to finally see results, so patience and practice is the key.