The role of an SEO content writer is to create articles or other online content to help their clients attain a higher website ranking on the search engine results pages of major search engines. They do this through the strategic use of targeted, relevant keywords.
A keyword represents a word, or in some cases a phrase, that people type into search engines when they’re looking for something specific. The keyword or phrase depends upon your specific product or service and the audience that you are looking to reach. If you already have an online presence or have used the major search engines to garner information about businesses that are similar to yours, you likely know what keywords work best for you.
The ultimate goal is to try and place your business link as close to the top of the search engine results pages as possible. Gaining a first-place position, however, is a lofty goal, especially if your industry is very competitive online. So, a more realistic goal is to appear on the first page of the results. For that to happen, the search engine has to consider your website to be a relevant authority for the keywords.
That is where the writing comes in. When Google sees that your website features numerous articles using keywords relevant to your industry, it makes the assumption that it must have something important to say about the topic.
However, it is not as simple as it sounds. There is a lot more to content than just having the right keywords.
For example, content has to have the right keyword density, which basically means having the correct ratio of keywords to text. The keyword density should not be too high, nor should it be too low. If the density is too low, the search engines will not consider your website to be relevant. If the keyword density is too high, your website may be penalized for attempting to exploit the system through keyword stuffing.
While several other factors contribute to well-optimized content writing, the most important thing to recognize is that the search engines look at the keywords you use to determine where, in the order of results, your website will appear.
This means that your writing is a critical factor in your website’s success as you attempt to reach the top of the major search engines.