Social-media is quite similar to other aspects of your business in the sense that getting desired results takes time, especially if you want to build a community of advocates for your product or service.

You have to start by building a solid foundation, sharing quality content, and engaging on a daily basis if you want to create a quality Facebook page. You want to get quality “likes” and return visits from people who are actively interested and engaged in what you do.

There are a number of ways to make this happen.

1. Ask them to like you. A simple button (you can get one from Facebook) and some basic instructions are all you need to get the ball rolling.

2. Give them a reason to like you. People get several page invites per day. With hundreds of thousands of pages out there, you need to let people know why they should like you over someone else.

3. Make your Facebook page an extension of your website. A Facebook page is like a free mini website, so treat its landing page like your website’s homepage. It is your opportunity to catch the visitor’s attention in four seconds or less.

4. Make your page actionable. Your landing page can be just as dynamic as your website. Therefore, you should include a hyperlink to your site and showcase other key links, without over complicating the page.

5. Be competitive. Offer a good deal, special offer, or a fun competition. This will help to create buzz and keep your fans engaged, while enticing new visitors to click the “like” button.

These are some of the most common ways that you can really hit a home run with your Facebook page and get the most out of all that the social networking giant has to offer.

Copyright 2011 dzine it, inc. social media marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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The ongoing push to make major tech company data centers more energy efficient has paid off with three major firms gaining recognition last week with LEED certifications. They were awarded to a Facebook facility in Oregon, a Yahoo! site in Nebraska and a QTS data center located in Atlanta, Georgia.

QTS (Quality Technology Services) a leading provider of data center facilities and managed services, earned LEED-Gold certification from the U.S. Green Building Council for its 990,000-square-foot data center campus in Georgia.

According to reports, the firm has been working to reduce and offset power at its Atlanta Metro Data Center in the last four years, since it purchased the property. In that time, the company has installed a rainwater capture system as part of the site's cooling infrastructure and improved power usage effectiveness by 11.4 percent since January 2010.

Most recently, the company hosted an EDF Climate Corps fellow who teamed up with the data center's operations and engineering departments to identify additional ways in which the center could improve efficiency. As a result, the company plans to invest $10 million to carry out those recommendations.

Facebook also received LEED-Gold certification recently for its Prineville, Oregon data center which was designed specifically to slash energy use. The firm said its 147,000-square-foot facility uses 52 percent less energy than other similarly-sized data centers built to code.

The facility's checklist of green systems includes:

' A sophisticated outside air evaporative cooling system, eliminating the need for cooling towers and chillers.

' Custom servers that use 38% less energy.

' An on-site electrical substation that slashes energy lost during conversion and delivery to 7.5%, compared to the usual loss of 21% to 27%.

' 27% of the building's construction materials were made of recycled products and 30% were locally sourced.

' 91% of the wood used in the center's construction was certified by the Forest Stewardship Council.

' 83% of construction waste was recycled.

' A rainwater harvesting systems supplies all of the facility's irrigation and toilet water.

' A solar power system produces about 204 megawatts of electricity for the center's offices, which are warmed by reusing heat from servers.

KVM Technology Blog

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Typography for the web has really come into its own in the past few years.

Unfortunately, many website designers lack the specific training and years of focus on typography that experts in other disciplines, like print publishing, have long had. However, that doesn't mean that you can't find fantastic web-safe fonts for your small business website.

The following four font elements necessary to convey your company message in an easy-to-read fashion:

Readability

The aesthetics of your website are useless if the content is illegible. When choosing a font for the copy on your site, simple is better. Keep things clean and avoid over-complicated type.

Save the creative efforts for headlines and pull-quotes. Your body copy should always be clear and easy to read.
Consider a medium-weight font, around 13px, in either a simple serif or sans-serif. Unless you are going for a very specific look, it is considered bad form to have more than three different font families on the same page.

Mood/Message

Your font is just as important as the images on the page.
Like any other page element, your fonts portray mood and emotion, just like your website's color scheme and graphics. For example, heavy fonts convey strength, while lightweight fonts give the impression of openness and space.
Coupled with scale and color choices, your font can become a powerful tool to convey feelings and attitudes.

Crossovers

It is important to remember that not everyone accesses the web in the same way. There are many combinations of device hardware, operating systems and screen resolutions, each of which will render fonts differently. This is another reason why it is important not to overcomplicate your typography.

Good web typography means knowing when to be flexible. That may mean choosing a different font for mobile devices or adjusting font sizes and contrasts for small screen displays.

In short, fonts can greatly affect the aesthetics of your site and can convey a lot of meaning.

Copyright 2011 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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