The role of an SEO content writer is to create articles or other online content to help their clients attain a higher website ranking on the search engine results pages of major search engines. They do this through the strategic use of targeted, relevant keywords.

A keyword represents a word, or in some cases a phrase, that people type into search engines when they’re looking for something specific. The keyword or phrase depends upon your specific product or service and the audience that you are looking to reach. If you already have an online presence or have used the major search engines to garner information about businesses that are similar to yours, you likely know what keywords work best for you.

The ultimate goal is to try and place your business link as close to the top of the search engine results pages as possible. Gaining a first-place position, however, is a lofty goal, especially if your industry is very competitive online. So, a more realistic goal is to appear on the first page of the results. For that to happen, the search engine has to consider your website to be a relevant authority for the keywords.

That is where the writing comes in. When Google sees that your website features numerous articles using keywords relevant to your industry, it makes the assumption that it must have something important to say about the topic.

However, it is not as simple as it sounds. There is a lot more to content than just having the right keywords.

For example, content has to have the right keyword density, which basically means having the correct ratio of keywords to text. The keyword density should not be too high, nor should it be too low. If the density is too low, the search engines will not consider your website to be relevant. If the keyword density is too high, your website may be penalized for attempting to exploit the system through keyword stuffing.

While several other factors contribute to well-optimized content writing, the most important thing to recognize is that the search engines look at the keywords you use to determine where, in the order of results, your website will appear.

This means that your writing is a critical factor in your website’s success as you attempt to reach the top of the major search engines.

Website Marketing

 

Pinterest

Small businesses are quickly coming to appreciate the fact that Facebook and Twitter are the best places to market a business online. So many businesses are rushing to use social media as part of their ongoing marketing campaigns.

A recent small-business marketing survey found that 81 percent of small businesses are now using social media as part of their marketing campaigns, up from 73 percent last the spring.

Facebook seems to be the preferred network according to the survey. With 96 percent of small businesses focusing their marketing efforts there, but Twitter is gaining popularity as well.

Twitter is now used by 76 percent of small firms, up from 60 percent last spring.

Businesses are using social networking platforms to directly interact with their customers and nearly two-thirds of all businesses surveyed said they answer all of the comments they receive through their social networks, both positive and negative.

Copyright 2011 dzine it, Inc. Social Media Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Social-media is quite similar to other aspects of your business in the sense that getting desired results takes time, especially if you want to build a community of advocates for your product or service.

You have to start by building a solid foundation, sharing quality content, and engaging on a daily basis if you want to create a quality Facebook page. You want to get quality “likes” and return visits from people who are actively interested and engaged in what you do.

There are a number of ways to make this happen.

1. Ask them to like you. A simple button (you can get one from Facebook) and some basic instructions are all you need to get the ball rolling.

2. Give them a reason to like you. People get several page invites per day. With hundreds of thousands of pages out there, you need to let people know why they should like you over someone else.

3. Make your Facebook page an extension of your website. A Facebook page is like a free mini website, so treat its landing page like your website’s homepage. It is your opportunity to catch the visitor’s attention in four seconds or less.

4. Make your page actionable. Your landing page can be just as dynamic as your website. Therefore, you should include a hyperlink to your site and showcase other key links, without over complicating the page.

5. Be competitive. Offer a good deal, special offer, or a fun competition. This will help to create buzz and keep your fans engaged, while enticing new visitors to click the “like” button.

These are some of the most common ways that you can really hit a home run with your Facebook page and get the most out of all that the social networking giant has to offer.

Copyright 2011 dzine it, inc. social media marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Specialty:
SEO
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