When starting out, business owners focus on their website's aesthetics and they pay good money for website designers and developers to create a visually pleasing website. Unfortunately, when it comes to content creation, small business owners try to go it alone. This, however, is the biggest mistake a business owner can make.
Businesses spend lots of money on designing the perfect website, but they risk that investment when they attempt to create their own content.
If a business owner is not willing to invest in an experienced SEO copywriter who can create unique content that will make the website stand out from the company's competition, then that business's online presence is worthless. It's really not the business owner's fault. It is simply that no one has told them that what they write can make or break their website, regardless of how good it looks.
A recent study found that website visitors are more likely to stick around and buy something if a website entertains them and informs them.
When a business's website entertains people, they will have them hooked. This is a business's opportunity to inform these potential customers about how the company can help them.
The best way to entertain visitors is through humor.
When a business finds a way to mix humor into its website, they have the foundation for success. Humor makes people feel good and when people feel good they buy stuff.
The best way to achieve a balance of entertainment, information and search engine optimization is with the help of a seasoned content writer.
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