How to Fashion the Right Content for a Business Website

Posted on December 17, 2010 by dzineit

A website design may be perfect, but if it is not getting the desired results that the company was looking for, perhaps the problem lies in the content.

There are thousands of articles that explain the benefits of keyword optimized content SEO techniques can increase search engine placement and drive traffic. However, great content consists of more than just keywords.

Calls to action have become as popular and as important as keywords themselves. Content should be used and written in such a way to encourage visitors to take the next step and contact the business about the services it offers.

Direct calls to action are very effective and should be used throughout every website. It is pointless for a business to simply list the benefits of its product or service and then leave them with no instructions about what to do next.

Before giving visitors a call to action, however, it is important to remember why visitors came to the site in the first place.

Businesses must remember that the point of a website is to explain and show visitors what the business can offer them and how they will directly benefit. Rather than focusing on the company, businesses should focus on the reader.

This can be achieved by offering specific examples or case studies to help communicate certain points. Showing how previous customers have benefited from a particular product or service is an effective way, making the website more personal.

These are just a few of the ways to ensure that a business's website content is up to par. The key is to never make the mistake of focusing on what a website looks like rather than what it says. Visitors are drawn in by both what they see and what they read.

Copyright 2010 dzine it, inc. Website Design All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
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Turning Browsers into Buyers

Posted on December 15, 2010 by dzineit

Consumers are spending more time and money online. Since a company's website is often the first interaction a potential customer has with that company, getting it right is crucial.

The key for businesses is to avoid spending too much time and money on search engine optimization until their website is perfect. This means that the website should offer the best content, form, and design, or else the business's search efforts and dollars won't reach their goal.

This is especially true of landing pages. However, while optimization a website's landing page is crucial, it only works if the content truly converts visitors.
A business should never play guessing games. It is impossible to know the majority of customers' true interactions and conversion points without testing the website first, website designs should never be finalized without the data.

Creating the perfect user-friendly website requires patience.

Businesses should take baby steps when it comes to their website. Small tweaks along the way can be more effective and less costly. Simple adjustments in color, wording, and content placement can increase conversion rates by up to 40 percent.

The first step in any integrated marketing plan should be to effectively test the business's website in order to easily and continuously identify the perfect combination of content and design to boost conversion rates and increase brand loyalty.

Once a business knows what makes their customers click online, they can use this rich data in other media, such as in-store marketing, direct mailings, e-mail, and customer-retention programs.

Copyright 2010 dzine it, inc. Internet Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
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SEO Articles Are a Must for Small Businesses

Posted on December 14, 2010 by dzineit

For anyone that does business online, their target audience is their most prized possession. To reach that target audience and achieve a level of notable success, it is vital for a business to attract attention, gain interest and communicate.

Writing SEO articles on behalf of a business is an effective way of attracting this attention and also a great way of sharing valuable information. Any article created on behalf of a business therefore must be suitable for its target audience if it is going to play a productive role within a search engine optimization campaign.

An article provides the business with an opportunity to tell others about the products and services it offers and how they can benefit. It is important to include relevant and useful information pertaining to the business, within the article, so others can learn about what you do and why it is of significance to them.

If the article helps others by providing them with advice and helpful information, the business will also quickly gain their trust and respect as well.

It is also important to ensure that the business's message is being communicated clearly. It is one thing to include a great deal of relevant content in your article, but if the message cannot be easily identified, the article is not going to be effective.

Businesses must ensure that the language used in articles is appropriate for the target audience and that the ideas are expressed in a clear and simple manner.

By taking these issues into consideration before distributing articles online, a business has a better shot at reaching its target audience. If a business follows these simple rules, it can easily attract attention and interest and help the business grow.

Copyright 2010 dzine it, inc. Internet Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
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Google is Doling Out Punishments

Posted on December 12, 2010 by dzineit

Although most reputable businesses use “white hat” search engine optimization (SEO) techniques to promote their website in a respectable manner, some businesses and their SEO marketers use unscrupulous or “black hat” SEO strategies to bolster their search engine rank.

According to a recent statement by search engine giant, Google, the company has altered its search algorithm to better deal black hat SEO practices and companies that use less than ethical practices to promote their website. Word has it that the change was inspired by an online retailer who demeaned customers into posting links to his website on popular complaint websites and forums, thus garnering his business a higher Google PageRank.

PageRank is a link analysis algorithm, named after Larry Page, used by the Internet search engine assigning a numerical weight to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance. Google is mum about how it changed its algorithm.

A company spokesperson wrote on Google’s official blog that the company would actively work to prevent similar situations from arising in the future. According to Google they can now detect website owners that provide an extremely poor user experience and penalizes them based on their rankings.

More than 11 billion searches are conducted though Google each month.

With numbers like that, business owners should ensure that their search engine optimization strategies are ethically sound if they want to reach a large audience.

Copyright 2010 dzine it, inc. internet marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Small Business Websites Must Entertain and Inform Visitors

Posted on December 10, 2010 by dzineit

When starting out, business owners focus on their website's aesthetics and they pay good money for website designers and developers to create a visually pleasing website. Unfortunately, when it comes to content creation, small business owners try to go it alone. This, however, is the biggest mistake a business owner can make.

Businesses spend lots of money on designing the perfect website, but they risk that investment when they attempt to create their own content.

If a business owner is not willing to invest in an experienced SEO copywriter who can create unique content that will make the website stand out from the company's competition, then that business's online presence is worthless. It's really not the business owner's fault. It is simply that no one has told them that what they write can make or break their website, regardless of how good it looks.

A recent study found that website visitors are more likely to stick around and buy something if a website entertains them and informs them.

When a business's website entertains people, they will have them hooked. This is a business's opportunity to inform these potential customers about how the company can help them.

The best way to entertain visitors is through humor.

When a business finds a way to mix humor into its website, they have the foundation for success. Humor makes people feel good and when people feel good they buy stuff.

The best way to achieve a balance of entertainment, information and search engine optimization is with the help of a seasoned content writer.

Copyright 2010 dzine it, inc. internet marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
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