A website design may be perfect, but if it is not getting the desired results that the company was looking for, perhaps the problem lies in the content.
There are thousands of articles that explain the benefits of keyword optimized content SEO techniques can increase search engine placement and drive traffic. However, great content consists of more than just keywords.
Calls to action have become as popular and as important as keywords themselves. Content should be used and written in such a way to encourage visitors to take the next step and contact the business about the services it offers.
Direct calls to action are very effective and should be used throughout every website. It is pointless for a business to simply list the benefits of its product or service and then leave them with no instructions about what to do next.
Before giving visitors a call to action, however, it is important to remember why visitors came to the site in the first place.
Businesses must remember that the point of a website is to explain and show visitors what the business can offer them and how they will directly benefit. Rather than focusing on the company, businesses should focus on the reader.
This can be achieved by offering specific examples or case studies to help communicate certain points. Showing how previous customers have benefited from a particular product or service is an effective way, making the website more personal.
These are just a few of the ways to ensure that a business's website content is up to par. The key is to never make the mistake of focusing on what a website looks like rather than what it says. Visitors are drawn in by both what they see and what they read.
Copyright 2010 dzine it, inc. Website Design All rights reserved. This material may not be published, broadcast, rewritten or redistributed.