The first impression that a company makes on potential customers is typically online.
Brick and mortar businesses that ignore their web presence are taking a huge risk. The fact is that customers often shop for products or services online, using major search engines like Google, and then they hop in the car and visit the store based on what they see online.
However, there are a number of proven ways to not only increase web traffic, but to convert those visitors into foot traffic. The first way to achieve this is by creating a clean website.
So many business owners make the mistake of trying to say too much on their home page, when they really only need to say one thing. Retailers want traffic at their store; contractors want to get a bid. So, every unique business owner must identify their particular need and eliminate content that doesn't revolve around it.
A website needs to be optimized with relevant keywords and links from other sites, but the best way to really convert visitors into foot traffic is through the use of coupons.
When it comes to coupons, businesses don't need to offer big discounts. All a business needs is a printable coupon with a special code that offers something extra.
The printable coupon should be offered in PDF format and if a business's website cannot post PDF documents, it's time for a new website.
Finally, businesses that use the entire web to their advantage have a better shot at getting more foot traffic at their physical location.
Although a business's website may be its primary marketing vehicle, make sure to use social networking sites like Facebook and Twitter. Businesses must put links to their company's Facebook and Twitter accounts on their web pages to show customers that they are socially connected and use those sites as marketing vehicles by posting special offers for followers.
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