Google has added notifications to its popular search results that alert users when they are in danger of traveling to a website that has been compromised.

When Google believes that a website has been hacked, a notification will appear under the search result which states, 'this site may be compromised.' Google also provides a similar warning that is meant to steer search engine users away from sites that have been infected with malware.

These warnings are a response, in part, to the challenges that Google faces as a result of black hat search engine optimization (SEO) techniques. Black hat SEO is a term that refers to malicious actions, such as keyword stuffing and link farming, to drive traffic to a website. Using these tactics, attackers can abuse search engines to boost the search rankings of malicious pages.

According to a statement from Google representatives, the company has provided notices of malware for years, which involve a separate warning page before entering the website. Now, the company is expanding search results notifications to help people avoid sites that may have been compromised and altered by a third party.

Usually, this tactic is used for spamming. When a user visits a site, Google wants that visitor to be confident that the information on that site comes from the original publisher. That is why they have set up this new notification system.

When a user clicks on the alert, he or she can get more information about the notice. Users also have the option of clicking on the result, ignoring the warning, and going to the website instead.

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As the Search Engine Optimization (SEO) market has become increasingly competitive and saturated, there is renewed pressure on business that wants to stand out from the crowd. However, when companies send regular broadcast emails to their entire mailing, they tend to lose their effectiveness.

Email campaigns are losing their power as customers become more frustrated by bad timing, irrelevant content, and a lack of personal touch. However, email campaigns with a targeted approach can deepen a company's relationship with its customers and to build brand loyalty.
Broadcast emails can be a quick and cheap solution for small businesses, but there is always the chance that these emails will remain unread or will be deleted. Companies have the misconception that if they send out enough emails, a percentage of these will lead to sales. Instead, these types of campaigns do more harm than good.

Research shows that, if done right, more relevant and targeted email campaigns can increase a business's net profits by an average of eighteen times more than using a broadcast mailing approach.

To optimize the potential of an email marketing campaign, it is important first to clearly identify and classify visitors by monitoring their behavior. Using the latest technology, a business can take a snapshot of the choices a visitor has made and store this data in an easy to utilize format.
In order to create an ongoing relationship with customers, it is vital that the right information is monitored and used correctly. It is also important to make unsubscribing or opting out of unwanted emails an easy process.

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For starters, the best way to improve a small business website's visibility is by getting links from other websites, delivering the two-sided benefit of giving people new ways to find the business's content and improving the site's search engine ranking. Link sources may include social bookmarking websites, industry forums, blog comments, local business directories and news media websites.

Once the links have been built, it is important to create fresh and relevant website content and keep it fresh.

The website should contain relevant material at all times, because Google gives priority to unique and informative content. It is also a good idea to highlight key points within the content and keep the text concise, because many online users skim through what they read online.

It is important to remember that major search engines rank web pages, rather than entire sites. So, by focusing each page around a particular keyword or theme, the business has a greater chance of ranking well for that topic.

It is of the utmost importance, however, to keep everything as simple as possible. This includes the website design as well. Technology, for example, should be used to make the website work better. However, tools like Flash and JavaScript can make it hard for Google to find content, so it must be used sparingly.

Even a website's server location can impact Google rankings. It is a proven fact that the use of offshore servers can undermine the effectiveness of 'local' searches.

Finally, it is imperative that small businesses take advantage of social networking websites to promote their online presence. By building a following on Twitter and Facebook, a business can instantly alert people to website updates with a hyperlink to the new content.

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