The WordPress platform has made it incredibly easy for small businesses to create a website that can be easily updated and maintained. However, like any website, you need to know how to optimize your WordPress site for maximum results.

While the process is similar to optimizing any other website, with a WordPress installation you can customize many of your pages' SEO elements automatically, cutting down on the time it takes to post new content.


If your site is hosted at, you are limited in the changes you can make to your page template and this can restrict your SEO. This is why it is best to host your site on your own domain.


SEO plugins are a great way to optimize you site and make management much easier. There are several useful WordPress plugins, so search for one that works best for your particular needs.

Stay up-to-date and Avoid Malware

WordPress hacking for malware is very common. Thankfully, Google now provides alerts within Webmaster Tools if malware has been found on your site.

Be sure to stay up-to-date and check those malware reports to ensure that everything is safe.

SEO for WordPress

WordPress is well-suited for SEO and plugins will go a long way toward improving upon the existing WordPress platform.

However, WordPress can't do it all. You will still need to find the right keywords for your product or service and you also have to focus on optimizing URL structures and internal links.

Of course, you will also need to provide your visitors with fresh and relevant content as well.

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Digital Marketing; News

Spelling is an important part of search engine optimization (SEO) and online marketing campaigns in general. While Google claims that spelling is not a direct factor used in its ever-changing algorithm, company officials say that it does hold some weight when determining a website’s SEO power.

To clarify Google’s stance on the matter, Google’s Matt Cutts recently answered the question of whether or not spelling and grammar matter when the search engine giant evaluates a website’s content and overall quality in an online video.

In the video, Cutts begins by saying that correct spelling wasn’t one of the more than 200 quality signals studied by Google. However, he did not rule out the possibility of using it as a signal in the future and he went on to say why.

A page’s ranking often correlates with its degree of grammatical polish because the reputable sites tend to spell better, according to Cutts. He went on to note that the sites that have a lower page rank tend not to spell as well. This also holds true for a page’s degree of literacy, he says. For instance, content written at a 12th grade level will tend to rank above one written at a 3rd grade level.

This means that although spelling and grammar are not a direct SEO metric, they can certainly influence a page’s reputation. However, forget about the search engines for a moment and think about your visitors – which should be your first priority anyway. Visitors will always reward a well-crafted, well-edited piece of content with bookmarks and links and, in turn, Google will recognize your website as a trusted one.

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