Spelling is an important part of search engine optimization (SEO) and online marketing campaigns in general. While Google claims that spelling is not a direct factor used in its ever-changing algorithm, company officials say that it does hold some weight when determining a website’s SEO power.

To clarify Google’s stance on the matter, Google’s Matt Cutts recently answered the question of whether or not spelling and grammar matter when the search engine giant evaluates a website’s content and overall quality in an online video.

In the video, Cutts begins by saying that correct spelling wasn’t one of the more than 200 quality signals studied by Google. However, he did not rule out the possibility of using it as a signal in the future and he went on to say why.

A page’s ranking often correlates with its degree of grammatical polish because the reputable sites tend to spell better, according to Cutts. He went on to note that the sites that have a lower page rank tend not to spell as well. This also holds true for a page’s degree of literacy, he says. For instance, content written at a 12th grade level will tend to rank above one written at a 3rd grade level.

This means that although spelling and grammar are not a direct SEO metric, they can certainly influence a page’s reputation. However, forget about the search engines for a moment and think about your visitors – which should be your first priority anyway. Visitors will always reward a well-crafted, well-edited piece of content with bookmarks and links and, in turn, Google will recognize your website as a trusted one.

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There are three key activities associated with online marketing.

These activities include:

' Acquisition
' Conversion
' Retention

Acquisition

Online advertising is a method for online acquisition. The goal of online acquisition is to grow awareness and interest in your company's product or service.

Other methods of traffic generation include search engine optimization (SEO), affiliates, third-party email lists, social networking, collaborative blogging, in-house email lists and online video ads.

Acquisition can also include offline methods to drive traffic to your site. These methods include television and radio advertising, print ad magazine advertising, public relations and media coverage.

Conversion

Conversion is the second key activity of online marketing.

Once you drive traffic to your website, your next goal is to make these visitors take a desired conversion action. A conversion action can be considered anything that has measurable value, whether is it a purchase, download, newsletter registration or a simple click-through to another page on your website.

In order to achieve conversions, you need to have an appropriate landing page design.

Retention

Retention starts immediately, once the initial conversion has occurred.
This initial action may have been an email newsletter or a white paper download. Retention seeks to build on the initial action with anticipated, personal, and relevant ongoing communications.

The basis for all retention programs is the ability for the user to receive information from your company on an ongoing basis, through the use of email, newsletters, blog feeds and news feeds.

This helps to increase the long-term value of your client relationships and can have an effect on revenues. Of course, you need to make sure that, before you apply an online marketing strategy, you have first created the right landing pages for your site and your website is properly structured for easy navigation.

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