We're proud of our team for all of their efforts to deliver the best work for our clients. This recent recognition from Interactive Media Awards (IMA) solidifies the fact that we have one of the best teams around.'

dzine it had to successfully pass through the IMA's comprehensive judging system where judges utilize a points-based scoring system which allows each entry to receive a maximum of 500 points.

By adhering to the specific guidelines and criteria of this system IMA judges are able to maintain the highest degree of fairness, accuracy and integrity in effectively evaluating entries. Each project was scored using five specific criteria, with a score from zero to one hundred awarded for each criterion. The total of these five scores established overall scores up to a maximum of five hundred.

dzint it, Inc. scored a total of 475 points, earning the company the IMA's Outstanding Achievement Award for the nonprofit 'Every Woman, Every Child' website which was recently redesigned. The winning website can be seen at www.http://www.unewec.com/

This award recognizes our expert staff for their work in creating an outstanding website worthy of international recognition. Nothing confirms that kind of quality like an expert third party endorsement.

All of the competition's judges are distinguished professionals and members of the Interactive Media Council, Inc. (IMC), a nonprofit organization dedicated to elevating the standards of excellence on the Internet. This isn't the only award that dzine it has received recently.

Last month, we announced that we had won three Marcom Awards, one for the same website.

We are proud to have garnered such accolades from our peers and we look forward to the year to come. At dzine it, our entire staff will continue to strive for continued growth and always bring the latest and best marketing and website communications services to our current and future clients.

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


As a small business website owner, you need to think more about your visitor than you have in the past. This means constantly making a more meaningful user experience for anyone who visits your website.

Relevance is Key

Website owners need to be mindful of the correlation of the site’s heading, first paragraph and the first internal link anchor text instance as it relates to the page title element, meta description and page naming convention seen by an initial query.

In other words, if the search engine results page display does not paint an accurate picture for the click through, you are simply inflating your bounce rate.

Relevance Reinforcement

Headings that consist of the same two word keywords that reside in the title element do very little to create
enticement toward an end goal.

The key for you as a website owner is to tell the user how you can provide a better solution for their keyword phrase than another website. Likewise, you need to provide visitors with a main navigation that offers a road map to an end goal.

Stop Using PDFs

Although PDFs do rank, they will certainly rank better as HTML files.

While PDFs allow your visitors to see large content files rather quickly and efficiently, they do not offer the same HTML page experience of supporting navigation and there are usually no links in the PDF that allow the user to peruse the site further.

If you must use PDFs, provide a link to the homepage or most relevant site page in the footer of each page of that PDF.

Most of these quick fixes have nothing to do with technical search engine optimization. Instead, these are simple mistakes or occurrences that most website owners don’t think about.

Copyright 2011 dzine it, inc. website marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


The WordPress platform has made it incredibly easy for small businesses to create a website that can be easily updated and maintained. However, like any website, you need to know how to optimize your WordPress site for maximum results.

While the process is similar to optimizing any other website, with a WordPress installation you can customize many of your pages' SEO elements automatically, cutting down on the time it takes to post new content.


If your site is hosted at WordPress.com, you are limited in the changes you can make to your page template and this can restrict your SEO. This is why it is best to host your site on your own domain.


SEO plugins are a great way to optimize you site and make management much easier. There are several useful WordPress plugins, so search for one that works best for your particular needs.

Stay up-to-date and Avoid Malware

WordPress hacking for malware is very common. Thankfully, Google now provides alerts within Webmaster Tools if malware has been found on your site.

Be sure to stay up-to-date and check those malware reports to ensure that everything is safe.

SEO for WordPress

WordPress is well-suited for SEO and plugins will go a long way toward improving upon the existing WordPress platform.

However, WordPress can't do it all. You will still need to find the right keywords for your product or service and you also have to focus on optimizing URL structures and internal links.

Of course, you will also need to provide your visitors with fresh and relevant content as well.

Copyright 2011 dzine it, Inc. web programming All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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