The WordPress platform has made it incredibly easy for small businesses to create a website that can be easily updated and maintained. However, like any website, you need to know how to optimize your WordPress site for maximum results.
While the process is similar to optimizing any other website, with a WordPress installation you can customize many of your pages' SEO elements automatically, cutting down on the time it takes to post new content.
If your site is hosted at WordPress.com, you are limited in the changes you can make to your page template and this can restrict your SEO. This is why it is best to host your site on your own domain.
SEO plugins are a great way to optimize you site and make management much easier. There are several useful WordPress plugins, so search for one that works best for your particular needs.
Stay up-to-date and Avoid Malware
WordPress hacking for malware is very common. Thankfully, Google now provides alerts within Webmaster Tools if malware has been found on your site.
Be sure to stay up-to-date and check those malware reports to ensure that everything is safe.
SEO for WordPress
WordPress is well-suited for SEO and plugins will go a long way toward improving upon the existing WordPress platform.
However, WordPress can't do it all. You will still need to find the right keywords for your product or service and you also have to focus on optimizing URL structures and internal links.
Of course, you will also need to provide your visitors with fresh and relevant content as well.
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