It's been two years since Microsoft launched its popular Bing search engine, but it was only a few weeks ago that the associated 'beta' tag was taken off. If there was ever a good time to start paying more attention to Bing, that time is now.
Although most marketing gurus continue to argue that Google should be your main focus, it doesn't hurt to give some attention to your search engine optimization (SEO) as it relates to search engines other than Google.
Even if you're simply looking to bolster your Google strategy, there's a lot to learn about your own SEO practices. You can learn how to make the most of all search engines and how Bing can benefit you in the future.
For example, getting Bing's webmaster tool can help you get a second opinion on your SEO efforts.
Although Microsoft doesn't hold much of the search engine market, it is still making an impact. Earlier this year, it was reported that Microsoft was pumping millions into Bing and new things are going to be happening very soon.
This product has been evolving and has been tested over the past two years. Now it seems the fully tested product is available.
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