Website owners can build links, promote content and optimize their site for maximum success, but warns that all of that hard work can be negated with one line of bad code.

We all know that the search engines crawl a website, indexing the content within, to determine its place in the search engine results pages. If a website has been coded correctly, the search engine spiders will be better able to crawl that website quickly and easily and gain recognition for its quality.

Unfortunately, this does not always happen because website with messy coding or just one line of incorrect coding can result in a poor search engine rank or, in some cases, can result in a failure to be ranked at all.

One of the most common of these poor codes is the meta robots tag which can, in some cases, explicitly instruct the search engines not to index and not to follow the website at all. With these simple tags, websites could inadvertently instruct search engines not to list or rank them, which is the opposite of what most small business website owners actually want.

The idea behind search engine optimization (SEO) is that SEO is meant to drive targeted quality traffic at all times and for the long run.

It should go without saying that, when it comes to building SEO strength, you absolutely need to have a website that features a clean and crawl-friendly code structure so that the search engines can easily crawl and index your content. If your website cannot be crawled or indexed properly, you are essentially dead in the water when it comes to online marketing.

Copyright 2011 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


With the New Year right around the corner, small business owners need to reflect on the past year and come up with some fresh resolutions to help boost business during the next. The best way to get the most from your website in 2012 is by implementing some proven strategies for better results.

Search engine optimization (SEO) is clearly the key to online success but spending a ton of money in online ads isn’t always the way to go. In fact, even some of the more traditional SEO techniques have been replaced through the rise of social media.

In the coming year, business owners need to truly engage their audience if they want to score valuable points with the major search engines.

When you couple social networking tools such as Facebook, Twitter, LinkedIn, YouTube and blogs, with more conventional SEO strategies like keyword research, you can really dominate the marketplace.

When you employ a strategy that encompasses at least some of these social networking tools and combine it with your overall online marketing plan, you will see results, but only if you make a serious commitment.

For example, if you feature a blog, using keywords that you know people use when searching for your business, you need to publish on a weekly basis if you want to increase your chance of appearing on the first page of Google. Next, you need to take it a step further by linking your blog posts to and from your Facebook page, Twitter account and LinkedIn profile.

Business website owners also need to think about mobile communications as well.

Having a mobile friendly website that displays quickly and easily is no longer an option, but a must.


It's been two years since Microsoft launched its popular Bing search engine, but it was only a few weeks ago that the associated 'beta' tag was taken off. If there was ever a good time to start paying more attention to Bing, that time is now.

Although most marketing gurus continue to argue that Google should be your main focus, it doesn't hurt to give some attention to your search engine optimization (SEO) as it relates to search engines other than Google.

Even if you're simply looking to bolster your Google strategy, there's a lot to learn about your own SEO practices. You can learn how to make the most of all search engines and how Bing can benefit you in the future.

For example, getting Bing's webmaster tool can help you get a second opinion on your SEO efforts.

Although Microsoft doesn't hold much of the search engine market, it is still making an impact. Earlier this year, it was reported that Microsoft was pumping millions into Bing and new things are going to be happening very soon.

This product has been evolving and has been tested over the past two years. Now it seems the fully tested product is available.

Copyright 2011 dzine it, Inc. internet marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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