It is no secret that both Google and Bing factor signals from social media into their organic search algorithms.
As the line between social media and SEO continue to become thinner, social media becomes an increasingly important SEO component. The fact is, social media is about relationships. Relationships, as we know, help to prove the relevance that is at the core of organic search.

It is also no secret that Facebook currently boasts a whopping 800 million active users and that 50% of them log in to their accounts daily.

You can bet that your customers and prospects are included in those numbers. They’re on Facebook and they are likely trying to engage with your brand.

For businesses without a Facebook page, there are ten reasons why they need to get on the bandwagon.

11. Major search engines crawl and index Facebook Pages because they are publicly available. As a result, Facebook Pages do come up in search engine results.

12. Google recently started crawling and indexing Facebook comments.

13. Many people actually begin their searches on Facebook.

14. SEO is increasingly becoming all about “web presence” and businesses without a Facebook page do not have a good web presence.

15. Your target audience is on Facebook.

16. The “Like” button is just as valuable as a backlink to your website.

17. Anyone who “Likes” your business can be considered a new “lead” or “contact”.

18. You can use your Facebook presence to build additional quality backlinks.

19. Facebook is mobile accessible, giving businesses another platform to market their content and brand.

20. Your competitors probably have a Facebook presence.

Copyright 2011 dzine it, inc. Internet marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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EAL2+ certification ensures that an organization has passed the strictest security evaluations, and has processes in place to address any security issues. This is especially important now, at a time when data is growing out of control. According to a recent Gartner study, data storage is growing 40-60 percent year over year, which means that keeping all that information secure is becoming increasingly more difficult. The EAL2+ certification provides security and peace of mind in an increasingly insecure world.

EAL2+ certification is recognized by the 26 member nations of the Common Criteria Recognition Arrangement. The certification assures that an organization has undergone a rigorous analysis and testing process and conforms to standards sanctioned by the International Standards Organization (ISO).

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These days, your website is the most important aspect of your business and the first impression that you make will determine whether or not a visitor becomes a customer. Before you can achieve this goal, you must first gain the trust of your website visitors, or they will simply go elsewhere.

Search engine users follow a logical process to find a brand they can trust using factors such as a website's design, navigation and ease of browsing. If something doesn't look or feel right, users will simply move on.

Here are some proven ways to build trust online:

Good Design

Your website's layout and design is the first way to gain trust. If your website design is poor, people will think that your product or service is poor too.

A cheap website will make your business look cheap as well.

Easy Navigation

If you do not provide logical navigation, your visitors will get frustrated and confused.

Make sure that your content is organized. Make it as easy as possible for people to find exactly what they're looking for.

Great Copy

Your content should be written in such a way that it will drive your key messages and entice visitors to dig deeper into your site. If your content is sloppy, with poor spelling and grammar, then people will question your product or service.

Fast-Loading Pages

There is nothing more frustrating than a website that is slow to load.

Make your website load as fast as possible. You only have one chance to win over visitors, so don't let them get bored and go elsewhere.

Use Testimonials

Testimonials are the best way to add credibility and build trust on your website.

Add customer testimonials to your home page and include a separate section if you can.

Get social

If your business is not using Twitter or Facebook, then you have a serious problem. Social networking has had a huge impact on the way we shop and do business.

Create social networking accounts if you haven't already and start talking directly to your potential customers.

These are just a few of the ways that a business can earn public trust online.

Copyright 2011 dzine it, Inc. internet marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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