These days, your website is the most important aspect of your business and the first impression that you make will determine whether or not a visitor becomes a customer. Before you can achieve this goal, you must first gain the trust of your website visitors, or they will simply go elsewhere.
Search engine users follow a logical process to find a brand they can trust using factors such as a website's design, navigation and ease of browsing. If something doesn't look or feel right, users will simply move on.
Here are some proven ways to build trust online:
Your website's layout and design is the first way to gain trust. If your website design is poor, people will think that your product or service is poor too.
A cheap website will make your business look cheap as well.
If you do not provide logical navigation, your visitors will get frustrated and confused.
Make sure that your content is organized. Make it as easy as possible for people to find exactly what they're looking for.
Your content should be written in such a way that it will drive your key messages and entice visitors to dig deeper into your site. If your content is sloppy, with poor spelling and grammar, then people will question your product or service.
There is nothing more frustrating than a website that is slow to load.
Make your website load as fast as possible. You only have one chance to win over visitors, so don't let them get bored and go elsewhere.
Testimonials are the best way to add credibility and build trust on your website.
Add customer testimonials to your home page and include a separate section if you can.
If your business is not using Twitter or Facebook, then you have a serious problem. Social networking has had a huge impact on the way we shop and do business.
Create social networking accounts if you haven't already and start talking directly to your potential customers.
These are just a few of the ways that a business can earn public trust online.
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