Local search engine optimization (SEO) can be just as time consuming and competitive as traditional SEO.
When it comes to local SEO, the same rules apply. You need to have good content and quality links to succeed. The tactics and techniques, however, can be slightly different.
Local search is essential to small business success. In 2010, Google noted that the proportion of Google results that show a map is one in thirteen. Google Places is a service that enables businesses to communicate with customers, as well as supplement their profile information to include hours of operation, photos, videos, coupons and more.
With this in mind, the first thing a business must do to better tap into local markets is list itself in Google Places. While many people focus exclusively on Google Places, it is also a good idea to list your business on Yahoo! Local and Bing Local.
When registering, business owners should make sure to assign their business to the listed categories that best describe it.
Add as much information as possible, including hours, types of payments accepted, e-mail addresses, phone numbers, URL/web addresses, photos, videos and coupons. When finished, make videos, upload them to YouTube and link them back into your local profile.
Business owners must also ask customers for reviews.
Businesses can offer special incentives and discounts for return customers. They can also add a postcard or business card into office invoice mailings, asking your customers to review their experience.
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