Twitter chats are a good way to set yourself apart in your industry. Hosting a chat allows you to showcase your expertise as well as develop and expand your community. There are chats for education, health care, finance and many other subject matters. Twitter chats offer a captive audience discussing your topic or industry.
Before starting a chat, it’s important to develop a Twitter following. Fill out your Twitter profile completely, including profile and header photo. Follow those in your industry, and tweet and re-tweet relevant content, and they will follow you back.
In order to get the most out of your twitter chat you should research other twitter chats out there and your industry. Attending Twitter chats will allow you to see how chats work from an attendee standpoint. To get experience you might consider volunteering to be a guest – or co-host – on a peer’s Twitter chat.
To get the most out of a Twitter chat you should schedule them on a regular basis at a predetermined time. Make sure they are not in conflict with any other chats in your industry. Then decide on the format. Define a topic and plan discussion points beforehand. Use all channels available, i.e. newsletter, Facebook, Twitter, etc. to promote your Twitter chat. You can also consider using promoted posts and tweets. Be sure to manage the chat. During the chat, use the hashtag with all tweets. Keep an eye on it, and respond to your audience as best you can.
Once you start your chat. Follow the rules. For example, some chats do not allow sharing links or self-promoting until the last 5 minutes. Others ask that you retweet questions. Try to stay on topic. Always be polite and never attack or insult anyone. If you are using another person’s content, be sure to cite the author. It is a crucial element of Twitter chat etiquette to identify the original source and to never steal someone else’s intellectual property. It is proper to acknowledge when someone has made an interesting or relevant observation. Lastly, if another user starts following your account because of your involvement in the chat, be sure to follow them back.
While some chats are held on platforms, such as Tweet Chat and TW Chat you can really just search the chat hashtag on your Twitter feed or use Tweet Deck to view the posts during the chat.
Getting the hang of a Twitter chat is a simple way to promote any business.