Blekko (http://blekko.com) has proven to be an ambitious new search engine, if nothing else. Yet its mission to conquer spam is already proving successful, which may make a viable candidate to join the ranks for major search engines like Bing and Google.
For weeks, Google has been responding to spam complaints from users with promises of algorithm changes and innovative new approaches to combating spam. While Google has been preparing for the launch of these new changes, aiming to eradicate content farms from its popular search engine, Blekko has already taken action, banning websites that have been deemed to be content farms.
According to company officials, Blekko has removed what it considers to be the 'top 20 spam sites' from its database, based on user feedback.
While twenty websites may not seem like a lot, it actually impacts thousands of web pages. While the figure includes several websites that have been broadly recognized as content farms, it also includes websites deemed to have varying content.
An example of one such site is eHow.com. On the one hand, eHow offers useful information to visitors, but there is a fair amount of junk content as well.
In response to Blekko's decision to ban eHow from its search engine, Tammy Frost, of Demand Media, the parent company of eHow, said, 'We need to stand up for all of the hard work and dedicated that we have put into out published eHow articles.'
While the recent Blekko move is controversial, possibly depriving some website with relevant content the exposure that they expect and even deserve, it removes spam from the search engine results page. Meanwhile, Google has yet to release its full algorithm change and its approach to 'mixed content' websites such as eHow is still unknown.
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Power equipment, like any other facet of a data center, carries its own complexity and subtle nuances. Having a clear grasp of the details of your power equipment, including placement, monitoring, and sizing can go a long way toward maintaining a successful data.
To stay powered up and running efficiently, consider these issues and strategies:
Power placement is one of the biggest challenges associated with power management. To tackle the challenge, companies must have a clear understanding of environment, data, and systems in order to clearly understand how to get the most from your power supply.
The best way to understand power needs is to conduct a business impact assessment that evaluates the data center environment, identifies key systems and determines how long these resources can remain unavailable before the company suffers a measurable negative impact. The ultimate goal is to determine the impact that an outage may have on your business.
Of course, there are different power solutions that are effective in solving different problems. If the goal is to sustain continuous power without fail, a business should choose an uninterruptible power supply (UPS), backed by a generator. The ultimate goal, with respect to power management, should be to ensure that enough power is available to run critical systems.
Size matters and to properly understand the scope of your data center you must know how many systems it has and what the power requirements are for each, considering peak power draws and duration of power.
For example, if a company is supporting a call center with 20 PCs, each consuming 100 watts of power, it needs a UPS that can support a draw of 2,000 watts of power to stay running. However, consideration must be given to the same PCs starting up, fans spinning, and disk drives starting. That process can draw more than 250 watts per PC. This means that a UPS that can support 5,000 watts would be appropriate. Of course, consideration must be given to include lights, phones, HVAC systems, and other power users.
The need to keep track of how your company's equipment is functioning isn't a new concept. However, many data centers still fail to use networkable cabinet protocol data unit (PDU) to monitor, manage, and collect power data. Power monitoring helps to increase uptime and efficiency, maximize rack space, and lower costs.
Local search engine optimization (SEO) can be just as time consuming and competitive as traditional SEO.
When it comes to local SEO, the same rules apply. You need to have good content and quality links to succeed. The tactics and techniques, however, can be slightly different.
Local search is essential to small business success. In 2010, Google noted that the proportion of Google results that show a map is one in thirteen. Google Places is a service that enables businesses to communicate with customers, as well as supplement their profile information to include hours of operation, photos, videos, coupons and more.
With this in mind, the first thing a business must do to better tap into local markets is list itself in Google Places. While many people focus exclusively on Google Places, it is also a good idea to list your business on Yahoo! Local and Bing Local.
When registering, business owners should make sure to assign their business to the listed categories that best describe it.
Add as much information as possible, including hours, types of payments accepted, e-mail addresses, phone numbers, URL/web addresses, photos, videos and coupons. When finished, make videos, upload them to YouTube and link them back into your local profile.
Business owners must also ask customers for reviews.
Businesses can offer special incentives and discounts for return customers. They can also add a postcard or business card into office invoice mailings, asking your customers to review their experience.
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