Do Not 'Stiff' Your Web Designer

There has been a lot of recent discussion online about a certain small business website gone awry. It was the result of a disgruntled, unpaid website developer.

The website developer created a website for a chiropractic firm, Winona Chiropractic Center (http://winonachiropractic.com), and provided the company with hosting services. According to a recent message posted on the website, when the company 'failed to pay any of their total web design bill, despite repeated attempts by their web design agency to collect,' the designer, claiming to have 'a childish sense of humor,' hijacked the website and used it to inform the world of how he had been stiffed by the business.

While the website developer's behavior has been criticized by some in the website development industry, I have to admit that I feel his or her pain. No matter what business you are in, when a deadbeat client fails to pay their bill, you really want to punish them.

In the case of the Winona Chiropractic Center, the website developer claims that the developer was more than patient, writing, 'Please note that I have waited years for this business to pay. I have hosted their site for free since about 2007. This is me giving up.'

'Personally, I wouldn't trust a doctor of any kind who couldn't pony up for what, in the grand scheme of things, is a small charge for their web design,' the statement continued. 'Do what you will, though.'

The site gathered some attention across the Internet. However, the developer had a change of heart and a statement on the website now reads, 'This site has been removed. Ok, I did what I probably should have done to begin with, and have removed this site entirely. Sorry folks.'

While I will stop short of condoning the behavior of this unknown website developer, I do sympathize. The lesson to be learned here is quite simple. Pay up for services rendered or else there is a chance that it will come back to haunt you.

Copyright 2011 dzine it, inc. web design new york All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A

Succeeding in the Consolidated Data Center Future

We've all heard the phrase, "do more with less;" When we talk about the future of data center consolidation, the world seems to be on track with that philosophy.

Regardless of whether we refer to servers, storage, networking or data centers themselves, many in the industry are suddenly finding themselves in a position where they must streamline their data center infrastructure and cut costs, while continuing to maintain the resources necessary to expanding data loads.

Research indicates that in 2011, there will be a major push for consolidation, with a potential savings reaching into the millions for many data centers. This, coupled with the push toward greener data center management, consolidation is becoming the most likely enterprise scenario.

However, consolidation isn't always easy. Typically, the consolidation of a mid-sized data center requires a fairly sizable upfront investment. For companies with multiple data centers, looking to downsize, that investment is going to be even more sizable. Of course, staff re-training should be factored in as well.

The irony of the situation, however, is that data centers are being asked to consolidate in the face of exploding data loads.

According to recent Information Week article, data managed in the average data center is increasing at a rate of 20 percent per year on average. Some data centers are reporting increases of as much as 50 percent per year.

Using these figures, capacity will have to double every two or three years. This is quite an expectation as nearly half of the world's enterprises are either cutting their IT budgets or holding the line on spending. Already, such contradictions have forced data center managers to come up with creative new combinations of SSDs, high-density magnetic disks, virtualization, thin provisioning and other related technologies.

Of course, cloud management also plays a major role in the discussion too.

No longer are data centers at the mercy of a risk that would leave them with too few resources to meet growing demands. Now, additional resources are a phone call away, giving enterprises more leeway to cut infrastructure and better respond to fluctuations in data. This allows the center to reserve its resources for the most critical applications and data.

With the growing availability of state-of-the-art hardware and software, a consolidation effort, if executed properly, can create a streamlined and more efficient infrastructure.

Read more at Aten-USA Technology Blog

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
IT Technology; News

Keep Your Business Cards

Sure, everyone talks about the importance of online marketing through advertisements, small business websites and social networking as the best way to grow a business. However, marketing tactics in the digital age do not negate the need for businesses to have that personal touch.

The personal side of small business marketing and the tangibility of business cards means that business owners may want to refrain from cutting their business card budget.

Although Facebook and Twitter are still the rage, and rightly so, as the newest and best way to market a small business, having business cards on hand to dole out during face-to-face meetings remains a critical component of promoting a brand. No one knows how to market your business better than yourself. All the social networking in the world cannot compare to on the ground networking, whether at conferences, chamber of commerce meetings or when meeting new people on the street.

A business cards design also plays a role in how successful that sort of networking will be.

Your business card should be visually striking and unique, but it should also be legible and not too complicated. Those of us in the graphic design industry can really help your business grow immensely, by helping you with the design and production of business card that can produce results.

Business cards can also be combined with other marketing initiatives as well. For example, LinkedIn recently purchased a company whose service allows users to scan business cards directly into computerized contact information.

Copyright 2011 dzine it, inc. website design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A

AOL’s SEO Strategy is Rooted in Great Content

New York SEO firm, offering SEO training classes, says that everyone can learn something from America Online’s new master plan.

According to Peter Crisafi, Vice President of dzine it, Inc., (www.dzineit.net), a leading Manhattan SEO and Internet marketing firm that offers SEO classes through its popular ExpressoSEO (www.expressoseo.com) program, AOL's new "master plan" indicates that the company is going to change the way it approaches content this year, producing more search-friendly content and increasing the overall frequency of web publications.

“While the buzz around the industry this year has focused on the controversy of content farms, it is important to take a closer look at AOL’s plan before accusing them of editorial spamming,” says Crisafi.

“The ‘AOL Way,’ as the master plan is called, indicates that SEO will play an increasingly important role in the company’s content production, complete with an ‘SEO checker’ to be used on all stories generated through the company’s publications.”

According to Crisafi, AOL has also come up with a content generation process which looks for in-demand leads using traffic potential as a decision point in the content it provides users. Of course, many in the industry are already crying, “foul,” Crisafi says, claiming that this type of search-focused production will sacrifice readability.

“AOL’s plan is really nothing new,” says Crisafi. “Many popular online publications are using some form of content generation process that uses search trends to determine what stories are published.”

The UK’s respected “Telegraph,” and Internet giant, Yahoo!, both use a search-driven editorial process.

“As long as the company’s editorial quality is maintained, offering search-driven content is certainly a credible way to become a leader, attract online traffic and boost a company’s brand,” says Crisafi. “In fact, small businesses should take AOL’s lead and consider following the same model.”

Those in the industry that have accused AOL of taking desperate measures to increase popularity or have called its writers content robots, fails to recognize that AOL takes editorial integrity quite seriously in its master plan.

"AOL takes measures to ensure that their writers are producing high-quality content that conforms to the company’s editorial standards,” says Crisafi. “AOL knows that the goal is not to get people to its website, but to engage them when they're there. High caliber, search-friendly content is the way to achieve that goal.”

Copyright 2011 dzine it, inc. seo training All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
SEO

How a Government Website Failed the Public

Many people that tried to access the official National Weather Service (NWS) website last week encountered significant problems and issues. The government website's performance has been consistently sluggish and, at times, much of its content, which includes important forecasts and weather warnings, has been totally inaccessible.

These issues could not have come at a worse time, when a massive, life threatening storm was affecting more than 100 million people.

For a government agency whose mission is to protect the life and property of its citizens, the dissemination of timely information, particularly during hazardous weather events, is vital. In this day and age, it is important for our government to effectively leverage technology to communicate information to the people of America, particularly during hazardous weather events. Last week, the National Weather Service failed.

In addition to last week's poor performance, the NWS website has come under fire recently for its poor usability and design.

The problem isn't that the website doesn't offer enough information, it offers way too much. The home page, for example, links to more than 100 other websites, features a confusing map, and is awkwardly sized.

The website needs to be more organized and useable. Although there is a lot of useful content on the site, the information is scattered across many different pages and there is a lot of redundancy.

Copyright 2011 dzine it, inc. web development company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A

The Importance of Protecting Online Copy


While the primary Internet copyright concerns seem to surround digital piracy and the sale of counterfeit goods, everyone who publishes original content on the Internet runs the risk of having that content stolen.

Even if the content is not passed off as original and it is republished with credit to the author, anyone that uses your work for their own benefit is stealing traffic, costing you money and messing with your search engine optimization campaign. Even if the negative effect is minimal, anyone copying your work is taking advantage of you and the business that you have worked hard to build.

There is no doubt that copyright infringement and trademark infringement are rampant and the problem is becoming increasingly difficult to police. However, for anyone that creates original content online, there are things you can do.

In the US, the Digital Millennium Copyright Act, also known as the DMCA, gives copyright owners the right to send takedown notices to those who infringe upon an owner's copyrights. Basically, if someone steals your original work and posts it to their website, without your approval, you have the option of pressuring the web host company to take down that material.

However, web hosts enjoy broad immunity from lawsuits over copyright infringement if they act swiftly to remove infringing content when they are made aware of it, making DMCA takedown notices extremely successful.

While sending the notice isn't difficult, the entire process can be time consuming. There is never a good time to be pulled away from your business to take the time to prepare and send these letters.

While Google says that it is looking at changes that will affect sites that copy others' content and sites with low levels of original content, there are also companies out there that will help individuals and businesses streamline their DMCA take down processes

It is unfortunate that we need laws regulating Internet content, but the truth is that the web still remains a wild-west. All of the things that most ordinary people would never do in the real world are done online without regard.

Copyright 2011 dzine it, inc. website marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
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