The key to making SEO, SEM and local online marketing work lies in content that is not only newsworthy, but makes people want to spread the word about your business. This type of content is what is commonly referred to as link bait.
This means that every time your company introduces a new product or services, it must be promoted on both your website and across social media sites. This is particularly important if your business carries new products from a popular manufacturer, because it allows you to ride the wave of their own publicity.
It has become increasingly apparent that social media impacts local Internet search engine rankings. Combine social media with good link baiting techniques and you have a recipe for success.
To effectively link bait, I encourage our clients to link to other relevant business’ newsworthy content or create their own content on their website or blogs. This content may include promotions, breaking industry news or upcoming industry events.
If done properly, you’ll get other websites to link back quickly and you’ll see an increase in traffic. The goal is to strategically publicize any newsworthy events or promotions and your link baits can come in the form of articles, photos, graphics, videos, and more.”
Once the link bait is created, the link should be promoted through social bookmarking on company websites, Facebook pages, Twitter, email and other social media venues.
Once you start getting the word out, by posting the link on every social media platform available to your business, industry-related websites will start picking up the link and drive more traffic your way. As your links begin to pop up on web pages and traffic begins to increase, your search engine ranking will increase as well.
By searching for great content to link to or creating your own great content, businesses can stay ahead of the game. In the end, he says that this means building and growing your local marketing campaign on a continual basis.
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