There is no sure-fire way to predict what the search engines will and won’t do in the future. However, it is possible to learn from their activities over the past few years and identify the trends that will continue going forward.
Based on those trends, four facts about the future of SEO that will heavily influence which sites that succeed in the long run.
1. Content is King
Yes, you hear everyone in the industry saying this ad nauseam and there is a reason for that.
The primary goal of the search engines, like any business, is to make money. They can’t make money if people avoid their services because the results are perceived as low-quality.
This is why the search engines will always be engaged in the process of refining their algorithms to provide the best possible results.
2. Natural Backlinks Work Best
While a website may temporarily succeed in earning high rankings from being listed on a website that is stuffed full of profile links and paid links from spam sites, its progress will be short lived.
In the long run, it’s a better strategy to focus on obtaining the good-quality, relevant backlinks that will stand the test of time.
3. Personalized Search is a Reality
In terms of the integration of social profiles into search results, what we have experienced so far is only the beginning.
Personalized search results are anticipated to expand in scope. This means that building your professional network is critically important to online success.
4. Optimization for Multiple Platforms is Necessary
Website owners need to be aware that people might be looking for information about their business on various platforms, making it crucial that they optimize their website for as many of them as possible.
This means launching a mobile-ready version of your website and maintaining profiles on sites like Google Places and Yelp, which are likely to be used as information sources by third-party programs like Siri.
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