The purpose of a small business website is to enhance brand reputation and increase both traffic and sales. Unfortunately, many websites are constructed poorly and cut corners, resulting in a loss of traffic and a poor user experience.
There are five mistakes that small businesses must avoid if they want their website to be successful and continue to grow.
1. Slow load times. On the web, speed is everything and the speed by which a website's pages load is incredibly important.
Just a matter of seconds can make a difference. Slow loading pages drive people away more than anything else.
2. Information overload. Giving visitors too much information right from the start, is like walking into a room and being introduced to everyone at once.
The key is to use your home page or landing pages to seduce visitors to dig deeper into your website. Giving too many choices can spell the end of a website.
3. Poor website design. Most Internet users have gotten into the habit of browsing through websites, expecting to find menus and other forms of navigation in the usual places.
You can still offer users an innovative website design, while conforming to design norms. Placing your website menus in unexpected places will annoy your visitors and ruin your business.
4) Failure to communicate. It is imperative that business websites provide clear contact information on every page of the site.
If a customer wants to send an email or talk to someone by phone, you need to make it easy for them. Protecting yourself against spam should never come at the expense of customer service.
5) Failure to optimize. There is a lot more to good Search Engine Optimization (SEO) than simply finding a few keywords to place within your copy.
Good research and website analysis ongoing. This is crucial to ensure that your website does not fall behind through outdated copy and keywords that are no longer relevant.
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