If you’re running low on blogging ideas, here are a few ways to create some new ones.
Listen to Customer Conversations
If you find yourself face-to-face with customers, you can eavesdrop and hear first-hand, their daily struggles, what they’re looking for and what they love. This sort of eavesdropping allows you to address their needs both in your business and on your blog. If you know people have questions, your blog is the perfect place to answer them.
Listen to Family and Friends
With the holidays approaching, you will likely be spending lots of time with family and friends and the topic of your business will likely come up. Listen to the questions that they ask, because they are likely the same questions that your target audience and customers have about you and your company.
Listen to Polls
Take a poll or post a question on your company Facebook page and blog about the results. There is nothing wrong with crowdsourcing great content.
Interviews are great content builders because they take the focus off your company and introduce audiences to someone you think they should know. You can post email interviews, video interviews, podcasts and more.
Consider sitting down with someone in your industry and ask them about their take on issues, what they are passionate about and where they see the industry going. You can then share that conversation with your audience.
Publish your Presentations
As a small business owner, you have likely given many presentations.
Consider sharing your presentations with your blog audience. This means posting the actual PowerPoint presentation that you gave or simply writing about your experiences at the lecture. This gives you an opportunity to recycle the material you already shared, while also demonstrating your expertise to your blog readers.