If you’re running low on blogging ideas, here are a few ways to create some new ones.

Listen to Customer Conversations

If you find yourself face-to-face with customers, you can eavesdrop and hear first-hand, their daily struggles, what they’re looking for and what they love. This sort of eavesdropping allows you to address their needs both in your business and on your blog. If you know people have questions, your blog is the perfect place to answer them.

Listen to Family and Friends

With the holidays approaching, you will likely be spending lots of time with family and friends and the topic of your business will likely come up. Listen to the questions that they ask, because they are likely the same questions that your target audience and customers have about you and your company.

Listen to Polls

Take a poll or post a question on your company Facebook page and blog about the results. There is nothing wrong with crowdsourcing great content.

Conduct Interviews

Interviews are great content builders because they take the focus off your company and introduce audiences to someone you think they should know. You can post email interviews, video interviews, podcasts and more.

Consider sitting down with someone in your industry and ask them about their take on issues, what they are passionate about and where they see the industry going. You can then share that conversation with your audience.

Publish your Presentations

As a small business owner, you have likely given many presentations.

Consider sharing your presentations with your blog audience. This means posting the actual PowerPoint presentation that you gave or simply writing about your experiences at the lecture. This gives you an opportunity to recycle the material you already shared, while also demonstrating your expertise to your blog readers.


We at dzine it, Inc. use the term 'user experience' quite often when we refer to the quality of a website. It is essentially an industry term that refers to the quality of the experience that a user when visiting a website.

It is the role of the website design and development team to create a positive user experience and it applies to mobile websites as well.

When it comes to a user's website experience on a mobile level, there are three necessary elements that need to be present.

Fast Load Time

A mobile-friendly website should be developed using the latest standards for HTML and CSS, minimizing what the browser needs to do to load the page.

Your design should be clean and minimal, with optimized photos and graphics. It should be designed to respond to the user's behavior and environment based on screen size, platform and orientation.

User-Friendly Navigation

Navigation is dealt with much differently on a mobile site than on a standard website.

For starters, the buttons need to be easily clicked and the choices need to be minimal and relevant. When a user gets to your mobile page, they need to see the main choices right away and these choices need to relate to the reason they came to you in the first place.

User-Friendly Design

Designing for mobile is much different than designing for the web. You're dealing with thumbs. If you've ever navigated a site on your smart phone, you know how frustrating bad navigation can be. This means that the required optimal mobile link is 44 pixels by 44 pixels.

Mobile links need room to breathe and text should be easy to read.

As with any marketing effort, mobile design requires research, planning, defined goals, and testing. The key is to take your time and build a mobile experience that supports your marketing goals.

Copyright 2011 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


The purpose of a small business website is to enhance brand reputation and increase both traffic and sales. Unfortunately, many websites are constructed poorly and cut corners, resulting in a loss of traffic and a poor user experience.

There are five mistakes that small businesses must avoid if they want their website to be successful and continue to grow.

1. Slow load times. On the web, speed is everything and the speed by which a website's pages load is incredibly important.

Just a matter of seconds can make a difference. Slow loading pages drive people away more than anything else.

2. Information overload. Giving visitors too much information right from the start, is like walking into a room and being introduced to everyone at once.

The key is to use your home page or landing pages to seduce visitors to dig deeper into your website. Giving too many choices can spell the end of a website.

3. Poor website design. Most Internet users have gotten into the habit of browsing through websites, expecting to find menus and other forms of navigation in the usual places.

You can still offer users an innovative website design, while conforming to design norms. Placing your website menus in unexpected places will annoy your visitors and ruin your business.

4) Failure to communicate. It is imperative that business websites provide clear contact information on every page of the site.

If a customer wants to send an email or talk to someone by phone, you need to make it easy for them. Protecting yourself against spam should never come at the expense of customer service.

5) Failure to optimize. There is a lot more to good Search Engine Optimization (SEO) than simply finding a few keywords to place within your copy.

Good research and website analysis ongoing. This is crucial to ensure that your website does not fall behind through outdated copy and keywords that are no longer relevant.

Copyright 2011 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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