At dzine it, Inc. we help our clients realize the benefits of having a business blog that provides authoritative insights about the latest news and most pressing issues in their industry. It is that kind of great content that makes a business blog so valuable.

However, the purpose of a business blog is to raise company awareness and generate new leads and customers. Great content alone can't do that.

Having great content isn't always enough. You also have to keep search engine optimization in mind to ensure that your blog is crawled by the major search engines, if you want to drive real targeted traffic.

Consider the following four tips to help you optimize your business blog for better search engine placement:

1. Research your keywords. Because every post is an opportunity to get noticed by search engines, include appropriate keywords in each one. Ideally, your blog posts should focus on long-tail keywords. Good keywords should generate a small, well-targeted amount of search traffic. Blog owners should avoid using keywords that are too common or competitive.

2. Build quality backlinks. Backlinks are crucial to SEO because they represent a vote of confidence. If you have high quality, relevant sites linking back to your page, it shows the search engines that your blog posts are of the highest quality. Guest posts on relevant sites and participation in industry forums can result in great backlinks as well.

3. Encourage sharing. Social signals, like your content being shared on Facebook and backlinks from Twitter, play a role in how sites are prioritized in search engine results. That means that social networking needs to be a part of your blog strategy.

4. Improve your website's structure. Your blog's navigation also plays a role in how it is crawled by the search engines. So, it's vital that you incorporate best practice navigation techniques.

It may take some time before you see real results from optimizing your business blog. However, if you implement these practices and make ongoing optimization a long-term priority for your blog, you will see a payoff in the amount of traffic coming from the major search engines.

Copyright 2011 dzine it, Inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Digital Marketing; News

If you are reading this article, you probably already have a website for your business.

This is good news because it means that your website already allows access from any mobile device that has a web browser. The bad news is that your site probably looks pretty bad on most mobile devices.

Just like the need for business websites exploded after the Internet revolution of the late 1990s, most businesses are realizing that more people are using their mobile devices to access information and make purchases of goods and services online.

If your website isn’t mobile ready, you are not getting the traffic you deserve. For example, websites that are not optimized for mobile use typically load more slowly when accessed using a mobile device. Also, the content on your page is probably too small to read. These are the types of things that will turn a mobile visitor off and send them searching elsewhere for the product or service that you offer.

In fact, a recent survey found that nearly 40% of respondents passed over a company as a result of a bad mobile experience, yet most businesses still haven’t optimized their sites for mobile.

According to Google, only 21% of its advertisers had launched mobile versions of their websites as of early 2011.

The thing to recognize, however, is that optimizing a website for mobile or creating a new mobile site from scratch isn’t really that big of a deal, especially since Google has stepped in to help out. Recently, Google launched GoMo (, an initiative aimed at helping businesses go mobile. The website offers information about going mobile and also includes a feature that lets you see how your current site looks on mobile devices.


Internet users are faced with an overload of information every time they use a search engine.

With so much content out there, businesses need to make theirs stand out to both website visitors and search engine spiders. Every good website marketer knows that there is a fine line that must be walked if you want to offer engaging and SEO-friendly content.

Consider the following four SEO tips for content development:

1. Know Your Audience

Regardless of the need for a good SEO campaign for success, businesses need to remember that it’s all about the customer.

The trick to writing great content is to completely ignore SEO-friendly wording, at least in the beginning. Businesses need to start by “tuning in” to the wants and needs of their audience.
This can be done by monitoring what they are saying through social media, polls and your conversations with them. The more you learn, the easier it will be to create good content.

2. Be Truly Unique
Once you know exactly what your audience wants, the next step is to deliver.
Businesses need to be creative with their content development. This includes using slide shows, infographics, video and high-resolution photos, to go along with quality textual content.

3. Remember That You Are Writing for the Web
Writing for the web is different than writing for other mediums.
People behave a certain way online. They scan content for informative headlines, appealing images and well-constructed pages.

What this means is that web content needs to include the following:

• Meaningful headlines that use SEO-friendly keywords.
• Lists and bullets used to organize information
• Graphics, photos and illustrations.
• Pages that are segmented into manageable sections

4.Proper Keyword Placement
It is important to use SEO best practices and place your keywords in the right locations to increase page rank and

Although it’s important to use targeted keywords and to place them correctly, your priority should be your readers. Provide them with easy-to-read content, even if you have to sacrifice using a few good long-tail keywords.

Copyright 2011 dzine it, inc. internet marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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