If you are a small business website owner that stays on top of what’s going on in the world of website development and Internet marketing, you have likely heard about HTML5, the latest HTML language available for website development.

As of September, approximately 34% of all websites had converted to HTML5. However, even with the number of HTML5 websites growing, the language is still not fully-supported by all Internet browsers.

Consider these four facts about HTML5 and how they relate to search engine optimization (SEO) before you make a decision on what direction you should go in.

1.  HTML5 is going to make everything better… just not yet.

Because not all Internet browsers fully support every feature of HTML5, you can lose some valuable local traffic on your website. Geolocation API for Safari, for example, does not support HTML5. Therefore, if you own a website that relies heavily on local traffic, you might lose your ability to identify a user’s position if you convert to HMTL5 right now.

2. HTML5 will help you to drive organic search traffic.

HTML5 makes it much easier for website owners to organize and identify certain content components, which in turn helps the search engines better crawl your site and find valuable information. For instance, < article > (in HTML5 language) signals the search engine spiders that this particular piece of content can stand on its own. This means that you would want to define a blog post, for example, with < article >. This will alert search engines to the fact that is more valuable than something written in the < footer >.

HTML5 also makes it possible for search engines to read images and animations. This means that website owners who use a lot of Flash on their site will certainly benefit from HTML5.

3. HTML5 will transform how users interact with websites.

HTML5 actually allows for easier audio and video streaming. This means that media heavy websites will see a measurable benefit to converting to HTML5.

4. HTML5 is highly recommended, but not for SEO alone.

Google has already stated that it will not give any special considerations to websites created using HTML5, so there is technically no rush to convert your business website just yet.

If you have been considering a redesign in the near future, it may be worth looking into HTML5. Just don’t redesign your website for HTML5 just because you can.


At dzine it, Inc. we help our clients realize the benefits of having a business blog that provides authoritative insights about the latest news and most pressing issues in their industry. It is that kind of great content that makes a business blog so valuable.

However, the purpose of a business blog is to raise company awareness and generate new leads and customers. Great content alone can't do that.

Having great content isn't always enough. You also have to keep search engine optimization in mind to ensure that your blog is crawled by the major search engines, if you want to drive real targeted traffic.

Consider the following four tips to help you optimize your business blog for better search engine placement:

1. Research your keywords. Because every post is an opportunity to get noticed by search engines, include appropriate keywords in each one. Ideally, your blog posts should focus on long-tail keywords. Good keywords should generate a small, well-targeted amount of search traffic. Blog owners should avoid using keywords that are too common or competitive.

2. Build quality backlinks. Backlinks are crucial to SEO because they represent a vote of confidence. If you have high quality, relevant sites linking back to your page, it shows the search engines that your blog posts are of the highest quality. Guest posts on relevant sites and participation in industry forums can result in great backlinks as well.

3. Encourage sharing. Social signals, like your content being shared on Facebook and backlinks from Twitter, play a role in how sites are prioritized in search engine results. That means that social networking needs to be a part of your blog strategy.

4. Improve your website's structure. Your blog's navigation also plays a role in how it is crawled by the search engines. So, it's vital that you incorporate best practice navigation techniques.

It may take some time before you see real results from optimizing your business blog. However, if you implement these practices and make ongoing optimization a long-term priority for your blog, you will see a payoff in the amount of traffic coming from the major search engines.

Copyright 2011 dzine it, Inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Digital Marketing; News

If you are reading this article, you probably already have a website for your business.

This is good news because it means that your website already allows access from any mobile device that has a web browser. The bad news is that your site probably looks pretty bad on most mobile devices.

Just like the need for business websites exploded after the Internet revolution of the late 1990s, most businesses are realizing that more people are using their mobile devices to access information and make purchases of goods and services online.

If your website isn’t mobile ready, you are not getting the traffic you deserve. For example, websites that are not optimized for mobile use typically load more slowly when accessed using a mobile device. Also, the content on your page is probably too small to read. These are the types of things that will turn a mobile visitor off and send them searching elsewhere for the product or service that you offer.

In fact, a recent survey found that nearly 40% of respondents passed over a company as a result of a bad mobile experience, yet most businesses still haven’t optimized their sites for mobile.

According to Google, only 21% of its advertisers had launched mobile versions of their websites as of early 2011.

The thing to recognize, however, is that optimizing a website for mobile or creating a new mobile site from scratch isn’t really that big of a deal, especially since Google has stepped in to help out. Recently, Google launched GoMo (www.howtogomo.com), an initiative aimed at helping businesses go mobile. The website offers information about going mobile and also includes a feature that lets you see how your current site looks on mobile devices.

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