At dzine it, Inc. we help our clients realize the benefits of having a business blog that provides authoritative insights about the latest news and most pressing issues in their industry. It is that kind of great content that makes a business blog so valuable.
However, the purpose of a business blog is to raise company awareness and generate new leads and customers. Great content alone can't do that.
Having great content isn't always enough. You also have to keep search engine optimization in mind to ensure that your blog is crawled by the major search engines, if you want to drive real targeted traffic.
Consider the following four tips to help you optimize your business blog for better search engine placement:
1. Research your keywords. Because every post is an opportunity to get noticed by search engines, include appropriate keywords in each one. Ideally, your blog posts should focus on long-tail keywords. Good keywords should generate a small, well-targeted amount of search traffic. Blog owners should avoid using keywords that are too common or competitive.
2. Build quality backlinks. Backlinks are crucial to SEO because they represent a vote of confidence. If you have high quality, relevant sites linking back to your page, it shows the search engines that your blog posts are of the highest quality. Guest posts on relevant sites and participation in industry forums can result in great backlinks as well.
3. Encourage sharing. Social signals, like your content being shared on Facebook and backlinks from Twitter, play a role in how sites are prioritized in search engine results. That means that social networking needs to be a part of your blog strategy.
4. Improve your website's structure. Your blog's navigation also plays a role in how it is crawled by the search engines. So, it's vital that you incorporate best practice navigation techniques.
It may take some time before you see real results from optimizing your business blog. However, if you implement these practices and make ongoing optimization a long-term priority for your blog, you will see a payoff in the amount of traffic coming from the major search engines.
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