If you are a small business website owner that stays on top of what’s going on in the world of website development and Internet marketing, you have likely heard about HTML5, the latest HTML language available for website development.
As of September, approximately 34% of all websites had converted to HTML5. However, even with the number of HTML5 websites growing, the language is still not fully-supported by all Internet browsers.
Consider these four facts about HTML5 and how they relate to search engine optimization (SEO) before you make a decision on what direction you should go in.
1. HTML5 is going to make everything better… just not yet.
Because not all Internet browsers fully support every feature of HTML5, you can lose some valuable local traffic on your website. Geolocation API for Safari, for example, does not support HTML5. Therefore, if you own a website that relies heavily on local traffic, you might lose your ability to identify a user’s position if you convert to HMTL5 right now.
2. HTML5 will help you to drive organic search traffic.
HTML5 makes it much easier for website owners to organize and identify certain content components, which in turn helps the search engines better crawl your site and find valuable information. For instance, < article > (in HTML5 language) signals the search engine spiders that this particular piece of content can stand on its own. This means that you would want to define a blog post, for example, with < article >. This will alert search engines to the fact that is more valuable than something written in the < footer >.
HTML5 also makes it possible for search engines to read images and animations. This means that website owners who use a lot of Flash on their site will certainly benefit from HTML5.
3. HTML5 will transform how users interact with websites.
HTML5 actually allows for easier audio and video streaming. This means that media heavy websites will see a measurable benefit to converting to HTML5.
4. HTML5 is highly recommended, but not for SEO alone.
Google has already stated that it will not give any special considerations to websites created using HTML5, so there is technically no rush to convert your business website just yet.
If you have been considering a redesign in the near future, it may be worth looking into HTML5. Just don’t redesign your website for HTML5 just because you can.