Blekko, the new search engine that aims at eliminating spam search results by allowing users to search a subset of the web through its proprietary slashtag technology, has announced a suite of cool new publisher tools. Publishers can now visit Blekkogear (www.blekko.com/ws/+/blekkogear), the company’s online source for free Blekko tools, including the new Live Link Roll and embeddable search box.
The Blekko Link Roll is an embeddable site widget that shows links to a site as they happen in real time, assuring that SEO is being done by the rules.
In many ways, links are a badge of honor. They are essentially an external validation of a site by the linking party.
When the Blekko Link Roll is featured on a website, it shows off the various links that the site’s content is generating, in real time.
Links play an important role in SEO and the link widget allows sites to show link transparency. Recently, some top companies got some bad press for fooling search engines into giving them a higher ranking that they didn’t deserve.
In addition to the link widget, Blekko is also offering an embeddable search box for site owners to create a customized search experience tailored to specific content and specific sites. The goal is to allow publishers to curate search sources, based on their own expertise, and return spam-free results.
Blekko launched in November promising to create a new kind of search experience that would rival Google and Bing by eliminating spam and personalizing the experience. Since then, the company has attempted to rid the web of spam, but more importantly to topple Google, but success has been slow. These new free tools are a great way for Blekko to continue to spread the word to the unconverted.
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