Online reputation management is an important factor of any company’s Internet marketing strategy. Because the nature of SEO, social media and online reputation management changes daily, it is vital that businesses stay on top of the most recent trends.

One of the most recent trends, as it relates to the Google search engine, is the use of Google+ Business Pages.

Google is slowly integrating Google+ content and pages into their normal search results. As a result, there are many positive implications for businesses looking to increase brand recognition and online reputation.

Google is perhaps one of the most trusted search engines, in part because of their ongoing mission to offer only the highest-quality search results to users. There is no better way to build an online reputation than through the use of Google and its products.

With all of this in mind, Google+ Business Pages are ranking incredibly well, when then are set up correctly. As the service increasingly integrates into the Google search space, the implication for online reputation management will increase as well.

Google+ Business Pages are only showing up for a limited amount of search queries, but with all of the testing and changes taking place, no one really knows what tomorrow will bring.

One thing is for certain, however. Posting favorable content to Google Plus can only help your reputation and brand management campaign.

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When you compare various approaches to ecommerce website design and ecommerce software application development, it becomes obvious that there are some very clear best practices that need to be followed. The trick is to determine which ones work best for your ecommerce business throughout each step in the selling process.

There are a number of key components of a successful ecommerce environment.

1. Product introduction: When a user first arrives, they may not see exactly what it is that they want. This is typically a landing page where the website needs to give the potential customer a reason to trust the company and find out more about the product. This is the stage where the business needs to offer confirmation that they can meet the needs of the customer.

2. Product selection: This component will consist of product catalogues, search results pages, and product detail pages. At this stage, the website should make it easy for potential customers to compare and contrast various products being offered.

3. Closure: Ultimately, this is where the customer decides to make a purchase. In this component, users will likely need to fill out forms, view disclaimers, and press buttons. Be sure that this component is well-structured, easy-to-use and offers clear calls to action.

Within those components, there are best practices to ensure that the company's goals are met.

It is impossible to come up with a perfect formula to apply to every ecommerce situation. However, a few key practices have emerged with a certain level of clarity.

1. Product introductions should be persuasive. Users need to go through a series of steps that will build confidence that they are on the right track.

2. Product selection should be intuitive. The right product should leap off the page as the visitor's obvious choice.

3. Relationship building is the key. While brick and mortar stores allow buyers to grab a product, pay, and run, online purchasing is a leap of faith. An integrated, personalized purchasing environment helps to build trust.

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