Online reputation management is an important factor of any company’s Internet marketing strategy. Because the nature of SEO, social media and online reputation management changes daily, it is vital that businesses stay on top of the most recent trends.
One of the most recent trends, as it relates to the Google search engine, is the use of Google+ Business Pages.
Google is slowly integrating Google+ content and pages into their normal search results. As a result, there are many positive implications for businesses looking to increase brand recognition and online reputation.
Google is perhaps one of the most trusted search engines, in part because of their ongoing mission to offer only the highest-quality search results to users. There is no better way to build an online reputation than through the use of Google and its products.
With all of this in mind, Google+ Business Pages are ranking incredibly well, when then are set up correctly. As the service increasingly integrates into the Google search space, the implication for online reputation management will increase as well.
Google+ Business Pages are only showing up for a limited amount of search queries, but with all of the testing and changes taking place, no one really knows what tomorrow will bring.
One thing is for certain, however. Posting favorable content to Google Plus can only help your reputation and brand management campaign.
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