At dzine it, Inc. we often hear clients complain that some of their web pages have high bounce rates. Often, they have made a number of changes to correct the issue, but nothing has made a difference.
A bounce rate refers to the measurement of the number of visitors who leave a website after looking at just one page or after staying for only a few seconds.
To combat high bounce rates, many business website owners focus on improving their pages through redesigns, changes in navigation structure, or by rewriting copy. Unfortunately, these attempts are often futile.
In many cases, the page itself is not the issue.
The problem usually lies in the visitor's purpose for visiting the page. If visitors find what they came for they are more likely to stay. If not, they leave. It is that simple.
To reduce bounce rate, consider the following:
1. Evaluate traffic sources. Research which keywords generate visitors and you will notice that your high bounce rates may indicate that some keywords generate irrelevant traffic. Rework your page so that your keywords actually generate targeted visits. While you may see less traffic, the visitors who do arrive will be more valuable.
2. Limit your information. Clutter will drive visitors away, so make sure that each page has a clear, primary purpose.
3. Match your purpose to a call to action. A product page should feature the product and make it easy to purchase. A newsletter page should offer up the benefits of the newsletter and make it easy to sign up for it. Visitors want their needs to be met quickly.
4. Tighten your design. Visitors want to scan a page in no more than two to three seconds. Remember, the more complicated a website design is, the more likely it is that a visitor will bounce.
In some cases, a high bounce rate may not mean failure. For example, if visitors quickly bounce off your contact page, it could simply mean they wanted your phone number.
Every page of a website should have a purpose and he suggests defining the purpose of each page, look for visitors whose intent match that purpose and make it easy for visitors to accomplish what they came for in the first place.
Copyright 2011 dzine it, Inc. Internet MArketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
If you are a small business website owner and you have not been taking advantage of all that local search has to offer, you are definitely losing out to your competitors. Optimizing for local search is absolutely necessary if you want to drive targeted local traffic to your website.
If you are interested in optimizing for local search, you have to understand that it takes the same effort as more traditional SEO, which is still important. However, there are other things you need to do to boost your search engine rank locally.
Here are a few of the ways that you can make your website more local:
Use Google Places
If you have not already, you need to set up a Google Places account and fill out all of the information. Also be sure to include photos, coupons, product offerings, and videos. Don’t forget to use your keywords too.
Use Geo-targeted Keywords
Be sure to include any targeted city names in your title, meta tags and content. Also, make sure that “about us” and “contact us” pages target local keywords, as well.
Reviews and stars can go a long way, so be sure to encourage reviews with promotional offers and request feedback through social media, mailing lists, or anywhere else you can.
Speaking of social media, make sure that you use it wisely. Because it is so community and relationship driven, it is a great tool for optimizing locally.
Get Local Links
When you get links from other local businesses (not competitors) it helps to build your local network online.
There are so many business directories out there that can give your business solid links to improve your ranking and make it easier for local searchers. Directories include Yelp, SuperPages, CitySearch, and so many more. Of course it is just as important to get listed on the websites of your Better Business Bureau and local chamber of commerce.
People often use their mobile devices when searching locally, so be sure to have a mobile version of your site in place.
These are just a few of the ways to get your website optimized for local search. Of course, traditional advertising in the local newspaper does still matter as well. Just don’t forget to include your website address or Facebook page address in your ad!