Inside Your Data Center: What to Monitor

Nearly every data center has some sort of environmental monitoring solution installed. Servers, as the lifeblood of any organization, must be monitored closely to avoid a catastrophic event. Yet, all too often, environmental monitoring solutions are incapable of detecting all of the adverse conditions that can destroy servers.

That's why, when selecting an environmental monitoring solution, it is critical to find one that can report a variety of conditions in real time.

Here are a few conditions that should be monitored by any solution you consider:

Temperature: The solution should be capable of monitoring the ambient temperature in the room as well as the temperature on the top, middle, and bottom of each server rack, around heavy machinery and at various hot spots throughout the facility.

While you might think that ambient temperature monitoring is enough, it is possible for specific equipment to be damaged even when the ambient temperature in the room is static.

Humidity and Dew Point: High humidity and sudden temperature drops can cause severe damage to servers and other IT equipment. Low humidity can also be detrimental. When humidity levels fall below 35 percent, high-voltage electrostatic discharges can occur and damage equipment.

Airflow: The majority of electricity consumed by equipment is converted into heat, which means that air conditioning units need to be running efficiently to prevent a meltdown. By monitoring airflow, data center managers can detect failing fans or units.

Water: An effective environmental monitoring solution should have the capability to alert a data center manager of the presence of water, whether related to a plumbing problem, a sprinkler malfunction, a roof leak, or some other problem. Real-time environmental monitoring tools will help you minimize or negate the impact of a water leak.

Power-Related Issues: Such incidents, which may include black-outs, brown-outs, power surges and breaker trips, can cripple a data center. That's why it is important to have the ability to monitor voltage and mitigate the effects of power issues.

Smoke: The presence of smoke not only causes direct damage to equipment; it can warn of something more disastrous, such as a fire or electrical issue. Even if there are smoke detectors or alarms in the building, what happens when no one is around to hear them? Connecting your alarms to a monitoring solution will alert administrators even after hours.

There are a variety of solutions that can help you monitor data center conditions through a secure Web interface and live video feeds, as well as notify managers of adverse conditions through text messages, emails or other alerts. Be sure to look for the best solution to meet your specific needs, but don't forget to consider a solution that can monitor the above referenced conditions.

Data Center Disaster Recovery

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
IT Technology

Understanding the Most Misunderstood SEO Techniques

As a way of gaining a strong online presence, search engine optimization is not always straightforward and implementing a successful SEO campaign requires a certain level of experience and knowledge. There are many key search engine optimization techniques that are seriously misunderstood and totally butchered.

To better understand how to implement a successful SEO campaign, we must understand the concepts that are most misunderstood. Here is the list:

• Website Meta Info: Having hundreds of keywords stuffed into the keyword section of each page of your website is a big mistake and can ultimately hurt your page rank! There should be no more than seven keywords in this strategic space.

• Internal Linking: Your website should never have more links than content. If it does, you will lose customer and search engine confidence.

• Footer Links: It used to be cool to stuff many different links into your footer, but these days, the major search engines frown on that behavior.

• Directory Submissions: Certainly, directory submission can be successful if your site has been listed in a strategic niche directory relevant to your industry. Purchasing a directory submission package that promises hundreds of links is not a strategy and can actually constitute abuse, according to the major search engines.

• One-Way Link Building: If you own a plumbing company, you should not seek links from a directory of wedding flower designers. The idea is to create targeted one-way links from niche sources. Irrelevant links will ruin your search engine optimization efforts.

If you are going to embark on a search engine optimization campaign, it needs to be done right. It is also important to remember that SEO techniques are always changing and if you don’t roll with the punches, you’re not going to get your fair slice of the search engine pie.

Copyright 2011 dzine it, inc. Internet Marketing Firm All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
SEO

Use Facebook Plug-ins to Market Your Website

The easiest way to make your online presence more social is by adding Facebook social plug-ins to your website.

There are many different Facebook social plug-ins to choose from. However, there are four plug-ins that I believe have proven to be the most successful.

' The 'Like' Button: The Facebook Like button is perhaps the most widely used social plug-in online today, according to Crisafi. This plug-in allows users to share pages from your website back to their Facebook profile with one simple click.

' When the user clicks the Like button on your site, a story appears in the user's friends' news feed with a link back to your website. You can include a like button next to any piece of content on your site, from a product listing to a video. The possibilities are endless.

' The 'Like' Box:
The Facebook Like Box enables users to 'like' your Facebook Page as well as view its stream directly from your website. The like box can simply feature your Facebook Page name, logo and 'Like' button or it can be customized to include how many users already 'like' the page, which off their friends 'like' it, and show recent posts from the page.

' The Recommendations Plug-in: The Facebook Recommendations plug-in gives users personalized suggestions for pages on your site that they might like, based on what other people are sharing.

' The Comments Box: The Facebook Comments Box lets users comment on your site's content, including its pages, articles, photos and more. In addition to providing a viral interaction on your site, the comments box can reduce the amount of spam comments you receive, because users will have to be logged into a real Facebook account to comment.'

Now that you are ready to make your website more social, visit the Facebook developer's page for instructions on how to automatically generate customized code to add to your site.

Once your plug-ins are up and running, you can use 'Facebook Insights' to track how they're doing. Understanding the performance of your plugins will enable you to test which ones work best for you.

Copyright 2011 dzine it, Inc. internet marketing firm All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Digital Marketing; News

Facebook is now a Competitor in the Traffic-Driving Market

Google may be losing ground to social networking giant, Facebook, as the primary traffic driver for at least some industries online.

A recent study shows that Google is loosing its footing as the Internet's premier traffic generator, being replaced by the popular social networking website, Facebook. This news will and should prompt businesses, and the Internet marketing firms that they hire, to reconsider their approach to selling products and services, as well as how they market their brand, online.

The research has revealed that while Google is still the most dominant search engine online, but Facebook has steadily increased the amount of traffic it drives to some websites, at least when it comes to certain industries.
Google continues to be the leading source of traffic for 76 percent of the top 35 websites that were analyzed in the study. However, the search engine giant is driving fewer users to some media sites.

A case study of one media outlet showed that 13 percent of its traffic had come from Google in January, 2011, down from 17 percent the previous January. On the other hand, that website's traffic from Facebook increased from 5 percent to 9 percent during the same period.

Copyright 2011 dzine it, Inc. internet marketing firm All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A

Small Business Owners Need to Start Blogging

With all the Tweeting, Facebook liking, and LinkedIn connecting going on, it's easy to forget about the importance of blogging and even easier to lose the time needed to blog successfully. However, blogging is incredibly useful and not just because it populates your business website with content.

Here are a few reasons why every small business owner should blog:

' Blogging gives you a "voice." As a business owner, you need to stand apart from the crowd. A blog gives content and character to a website.

' Blogging helps market your content. A strong web presence requires lots of content and a blog can be a content creating machine. With a blog, you can develop original content and share it through Twitter and Facebook updates, as well as through article syndication. In fact, having a blog is almost a prerequisite for social networking success.

' Blogging makes you an industry leader.
Without a voice, you cannot be a leader in your field. Blogging helps you to easily stay in touch with your market and its hottest topics.

' Blogging gives you a competitive edge. There is a lot of competition online, but a blog can help define you and refine your message.

' Blogging builds credibility. Getting on topic and giving your opinion can help build credibility within your industry.

' Blogging builds traffic. An active blog helps increase site traffic and optimize your website. Major search engines love sites that are updated frequently. Each time you post to your blog it pings the search engines and lets them know that your content has been updated.

Having a blog will reinvigorate your online presence. Making time to create regular blog updates will always pay off in the long run.

Copyright 2011 dzine it, Inc. Internet Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Digital Marketing; News

Dell to Build New Data Centers across the World

Dell Inc., a multinational information technology firm based in Round Rock, Texas, has announced that it is undertaking a global data center build-out to accommodate the growing demand for secure, cloud computing services.

According to officials from Dell, one of the largest technological corporations in the world, employing more than 96,000 people worldwide, the company is building data centers in ten different countries. The plan was launched, they say, in response to customers that want to take advantage of the economics of the public cloud.

Dell says that while its clients are interested in public clouds, they are demanding assurances of privacy and security. This, official say, is what Dell intends to offer through its new worldwide initiative.

A public cloud is a public web service that allows customers to build, test, host, and scale applications. A private cloud mimics this setup, but behind a secure firewall.

Dell says that it will offer a public "platform cloud," which is based on the Azure appliance that it is building in tandem with Microsoft. The company will also offer a second cloud based on OpenStack, the open source "infrastructure cloud" platform founded by Rackspace and NASA. The infrastructure cloud will provide users with online access to raw computing resources, including processing power and storage.

It is expected that the company's new data centers will use the modular design popularized by Google and Microsoft, moving away from smaller distributed data centers to larger, more efficient ones with multi-tenant type capabilities.

Dell currently runs 36 data centers around the world, offering traditional software-as-a-service (SaaS) applications for more than 10,000 of its customers.

Data Center Disaster Recovery Technology Blog

Copyright 2011 dzine it, Inc. Internet Marketing Firm All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Pinterest
Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
IT Technology
Page 100 of 197
1909899100101102110197