How Google's '+1' Will Impact the Internet

Posted on April 12, 2011 by dzineit

Google is once again making an attempt at entering into the social media market, this time with its new '+1' feature.

This is not the first time that Google has attempted to go toe-to-toe with social media giant, Facebook. Google previously released a number of social media products including Orkut, Buzz and the Google Profile. Unfortunately, none of these products have been as successful as Google had hoped.

Similar to the Facebook 'like' button, Google's '+1' button aims to harness the power of social media through user recommendations and, if '+1' takes off the way Google hopes that it will, the impact will be quite profound.

The beauty of Google's new undertaking, like that of Facebook's 'like' button, is the unheralded access that businesses will have to crowd-sourced feedback. However, the most important opportunity it offers is the ability to break into a network of people that may otherwise not have known about a product or service.

In fact, the viral nature of '+1' can transform a business into an immediate success story and, as Google begins to incorporate these ratings into their search result scores, the impact on search engine optimization will be huge.

Of course, there will likely be a slew of challenges associated with this new offering. There is no doubt that users will be slow to use the '+1' button and there will be discussions over privacy concerns as well.

If Google can overcome these hurdles, however, the advantages are numerous and the Internet landscape will change for the better.

Copyright 2011 dzine it, Inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
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dzine it, Inc. Welcomes New Vice President of Sales

Posted on April 10, 2011 by dzineit

We are pleased to welcome PJ Farrell to our staff. This business savvy sales consultant has made a name for himself at some of the area's top companies for his leadership skills.

Farrell's strong sales background and his business training make him an asset to the company.

Farrell brings nearly fifteen years of sales experience to the table. We are proud to have him on board.

Farrell worked for Merrill Lynch, Vintage Trading and Alt Trading, after attending Marist College where he studied business administration. Farrell is making the move to dzine it from Insperity, formally Administaff, with the human resource knowledge necessary to strengthen our company's sales force.

With dzine it now eyeing a location in the Los Angeles area, we expect to further grow our development and internet marketing team, as well as an expansion of our video services, in the coming months. The addition of Farrell is essential to that growth.

We at dzine it believe that Farrell will bring another layer of professionalism to our company's sales team. We expect him to be a great leader.

Copyright 2010 dzine it, inc. Web Design New York All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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dzine it, inc. +1.212.989.0813
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Twitter Completes Data Center Migration and Expansion

Posted on April 10, 2011 by dzineit

Micro-blogging giant Twitter has completed an immense data center migration and expansion, the company announced recently. Twitter representatives hope that the move will quell the instability problems the company has been notorious for in the past.

The recent infrastructure expansion is expected to help manage the company's dynamic growth, which has seen traffic jump to a rate that reflects more than 140 million tweets each day.

According to Twitter engineers, the migration process involved intense testing and data replication between two data centers before finally migrating Twitter's production environment to a third, larger data center. It is expected to be, according to Twitter representatives, the final destination for the social media giant.

Although the location of the data centers has been somewhat under raps, it is presumed that the location is Twitter's first company-operated data center site. To date, the company has been managing its infrastructure through a managed hosting agreement with NTT America. NTT America operates several data centers in Silicon Valley and uses Amazon's cloud computing services to store and deploy images, including profile pictures. Last year, Twitter announced that it was looking toward operating its own facilities.

Twitter initially said that it would open a data center in Salt Lake City, Utah, but industry sources say that the company instead chose to lease space in Sacramento, California. It's not clear which Twitter facility is serving as its final destination, but sources say that Twitter traffic has been routing to San Jose, California.

Twitter officials say that the move involved the migration of approximately 20 terabytes of Tweets and expects that the expansion will have a significant impact the success of the service for many years to come.

In addition to moving Twitter's infrastructure to a new home, company officials said that they made significant changes to the infrastructure, as well as to the company itself. This will ensure they say, that Twitter can stay on top of its capacity needs, give users greater reliability, and allow for new product offerings.

Data Center Technology Articles

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dzine it, inc. +1.212.989.0813
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Tips on Blog Post Optimization

Posted on April 8, 2011 by dzineit

Blog post optimization is the best way to ensure that your business blog ranks well in Google.

There are quite a few proven inbound marketing and blog optimization techniques that can boost a small business’s blog authority. If you’re just starting out, understand that you will need to develop an audience of readers and social media community members before you can truly reap the benefits.

These are just a few of the techniques that you can employ to optimize your small business blog:

• Optimize Your Page Titles: Include the primary keyword phrase in your page title and keep it less than 70 characters in length.

• Optimize Your URL: If you are in control of the page’s trailing URL, be sure to include the primary keyword phrase. (http://www.yourwebsite.com/blog/primary-keyword-phrase/)

• Optimize Your Header (H1) Tag: Most content management systems will automatically assign an H1 tag to a post’s title. However, if you are in control of the H1 tag, be sure to include the primary keyword phrase in it on the post.

• Optimize Image File Names & Alt Text: Include at least one image with each blog post, featuring the primary keyword phrase in the image file name and alt text.

• Optimize Keyword Phrases: Be sure to “bold” the primary keyword phrase at least once in the post and always include it in the first sentence. Also try to use the primary keyword phrase in the last sentence of the post as well.

• Include Inbound/Outbound Links: Link the primary keyword phrase to a page on your website or any other web properties that you own. Do the same in reverse.

• Optimize Your Meta Description: Always include the primary keyword phase in the post’s meta description.

• Optimize Your Meta Keywords: Insert up to 10 phrases, include the primary keyword phrase and any relevant variations.

The above list includes proven methods for blog optimization. However, it is important to always remember that you are writing content for people, not for search engines.

Copyright 2011 dzine it, inc. website marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Social Media Can Be a Major Source of Traffic

Posted on April 8, 2011 by dzineit

One of the best ways to get targeted traffic to your small business website is by utilizing social media websites.

Social networking websites offer small businesses one of the most effective ways to drive quality traffic. That's why it is imperative that business owners create a social media plan as part of their online marketing efforts.

That's why I offer all of my clients the following reasons why they need to invest in social media marketing:

' Social media offers diverse traffic. Google continues to implement strategies that make it increasingly difficult for marketers to impact search engine results. When marketing your website, more emphasis must be placed on other marketing outlets, so that any changes Google makes will have less of an impact. Social media offers that perfect outlet.

' Social media offers a growing audience. The popularity of social media is growing by leaps and bounds and many users spend more time on Facebook then they do on Google. So as social media continues to grow, the opportunity to drive additional traffic from social media will grow too.

' Social media offers future SEO benefits. Organic links are gold. So, when a prominent website links to your site, it will boost your search engine rank. Social media has started to take a more prominent role in how search engines rank web pages.

' Social media marketing is free. It may take a lot of hard work, but you can carry a successful social media marketing campaign without ever spending a dime. Social media allows business owners the chance to interact, communicate, and market a website for free. Strategy, of course, is important and it must be executed effectively, but the underlying fact remains that traffic can be driven via social media with no money being spent on the traffic acquisition costs.

' Social media offers continued connections. One of the most important aspects of social media marketing is that it allows for a continued interaction with your users. When people follow your website on Twitter or Facebook, you can get the word out about whatever you want, whenever you want.

These are just a few of the reasons why social media is one of the best ways to drive traffic to a website.

Copyright 2011 dzine it, Inc. Web Development All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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dzine it, inc. +1.212.989.0813
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Why Your Ecommerce Website Needs Product Reviews

Posted on April 7, 2011 by dzineit

It is certainly tempting to not allow product feedback on your business website, but it's actually a mistake. Most ecommerce website developers can offer a package that allows for product reviews and there are lots of good reasons to take advantage of that option.

Here are just a few:

Reviews build better descriptions. No matter how great your product descriptions are, there will always be things that you'll miss. Product reviews are a lot more helpful to customers than your description can ever be.

Reviews build credibility. Actually, negative reviews build credibility. No one can offer 100% customer satisfaction, so if your reviews are 100% positive, the assumption will be that you're removing the negative ones. A mix of negative and positive reviews helps keep your product feedback honest.

Reviews build trust. By allowing reviews, you send a message to your customer that you value their opinion. This is especially true if you don't moderate them and let them appear immediately.

Reviews help optimize your website. One of the biggest problems with ecommerce sites is that it is hard to generate enough content to satisfy the search engines. User-generated reviews will help with organic SEO.

Copyright 2011 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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