Websites are increasing in size, to make room for more advanced technologies and designs, according to a recent study.

The study suggests that the average webpage is now around 965 kilobytes in size, which is 33 percent larger than last year's figure. In 2010, the average website was around 726 kilobytes, but the growing demand for more interactive websites, incorporating multimedia features has pushed the number up substantially.

The increase in website size has actually resulted in slower load times for some websites, particularly in a mobile environment.

This is something that website owners need to be aware of, because one of the issues with packed websites is that they can take too long to load and this may discourage users.

The study shows that the growth in webpage sizes actually rose steadily throughout the year and that the largest growth was the result of an increased use of Javascript, which helps to make websites more interactive.

We suspect that another reason for the growth in web page and website sizes is because of the use of the new HTML5 language.

While increased functionality and better interactive features are good for a website, website owners need to be careful of load times which can make or break a company's overall online success.

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