Websites are increasing in size, to make room for more advanced technologies and designs, according to a recent study.

The study suggests that the average webpage is now around 965 kilobytes in size, which is 33 percent larger than last year's figure. In 2010, the average website was around 726 kilobytes, but the growing demand for more interactive websites, incorporating multimedia features has pushed the number up substantially.

The increase in website size has actually resulted in slower load times for some websites, particularly in a mobile environment.

This is something that website owners need to be aware of, because one of the issues with packed websites is that they can take too long to load and this may discourage users.

The study shows that the growth in webpage sizes actually rose steadily throughout the year and that the largest growth was the result of an increased use of Javascript, which helps to make websites more interactive.

We suspect that another reason for the growth in web page and website sizes is because of the use of the new HTML5 language.

While increased functionality and better interactive features are good for a website, website owners need to be careful of load times which can make or break a company's overall online success.

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When it comes to small business websites, web copy should be influenced but not led by SEO keywords.

As part of any search engine optimization (SEO) campaign, targeted keywords need to be incorporated into the copy on respective landing pages. This will help the major search engines distinguish the unique relevance between each page. However, if the web page copy doesn’t make sense, grammatically, prospective clients will go elsewhere.

SEO is vital to any online marketing strategy and is typically a website’s main source of lead generation. While there are many tactics involved in a running a successful SEO campaign, such as incorporating keywords into URLs, headers and meta information, one of the most important tactics is integrating targeted keywords into the site’s copy without sacrificing key messages and grammar.

Re-writing website copy can be the most complicated step in an SEO campaign. Keywords should be used throughout the copy, using the appropriate density, but without harm to the copy’s message. The final copy should make sense because if it doesn’t, even a strong search engine position will be worthless.

SEO campaigns need both time and investment to be successful, but the return on investment can be huge. By not taking the extra time to ensure that keywords are being used properly, you will be setting yourself up for failure.

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