Web presence during the holiday season can be just as important for brick and mortar businesses as well as those whose only presence is online. There are many things that traditional businesses can do on their web sites to impact holiday sales. Here are some ideas on how to use your website to promote and enhance the holiday season.
Use your website to advertise sales and promotions. Everyone loves gift ideas and good deals. Target holiday shoppers by letting them know about your new products and sale promotions. Getting these in front of potential customers via the web can help motivate them and get them into your storefront. From newsletters to ads, now is the time to incentivize buyers with a reason to shop with you as well as to choose your products and services over others.
Post online store and product reviews. Posting online reviews of both products and your business is a good way for customers and potential customers to get information about you and the goods and services you sell. You can incorporate this into your website by simply posting client feedback, adding product reviews and business testimonials on home and product pages. You can also post any awards or endorsements from professional organizations that your business has garnered. Encourage satisfied visitors to ‘like you’ or a product on Facebook or pin one of your products on Pinterest.
Make doing business with you easy by listing store policies and services. Make sure that all information such as shipping charges, services, return policies, and guarantees are easily found. Doing so will help current and potential customers feel more comfortable about doing business with your company. Answering all your customers’ questions up front — often translates to more sales.
Be sure to post store hours and directions. Post store hours and highlight holiday hours to facilitate customers’ busy seasonal schedules. Make your business easy to find with clear address and directions available on your site. Include a Google map or other way to find directions easily. Because many people will probably be using mobile phones and other devices, make sure this information is accessible on mobile devices. You want to make it convenient for them to find and visit you.