A website’s successful development is determined by many factors. These factors include concept, design, usability and content. While each individual site may have its own unique criteria, there are some common threads that would be beneficial to include in the process of designing and developing any site.
It all begins with planning. Think about your vision for the site and make sure you articulate it to the designer. Do some research in order to understand the competitive landscape .Your research should uncover insights into what other sites are doing right so you can match them. Conversely, research should also show you what they are doing wrong so you can make sure you don’t make the same mistakes. Work closely with your web designer to convey this information and don’t be afraid to ask for their input. Their experience and knowledge can be a great asset for you.
Work with your web designer to think about the best ways to showcase your business or services. Creating the best site design along with good content, graphics and images will go a long way towards achieving your goals. As the saying goes “Content is King” and having the right content whether it be visual or text is critical in the success of any site.
Your design should take into account usability by the consumer. Well designed websites have elements that serve specific psychological needs for users. Justify your decision making on this area by assessing whether or not those visiting your site can be easily satisfied and have a positive user experience.
The web is constantly changing and with the proper forethought, research, design and technical expertise any site can achieve their goals.