A businesses website is its worldwide hub and, without it, a company is virtually non-existent in the online world. This is why it is so important that business website owners ensure that their web presence is in tip-top shape.
Consider the following common web site mistakes that must be avoided to ensure that a web site is meeting its maximizing online potential:
Domain Name Mismatches
Having a URL that does not match your actual business name or product will confuse people and make it harder for them to remember your business. It can also become a serious challenge for anyone looking for your website, especially if the URL for your business name is taken by another company.
Even if you can’t get your desired URL name, come up with something that reflects your business, industry or location and do your best to make finding your website as simple as possible.
Website templates, particularly those that are free or cheap, will offer limited design options and functionality. It is important to use a website design that truly reflects your brand, company image and the quality of the product or service you offer.
The first impression made by a web site says a lot about the business it represents.
Poor Web Copy
What your website says and how it says it is very important when it comes to online marketing. Website copy should be written in a way that speaks directly to your target audience. Therefore, it should be written in a way that is approachable and comfortable while embracing your brand.
Missing (Or Poor) Calls to Action
Whatever action it is that you need visitors to take when on your website, you need to design your interface and write your copy in such a way that it will easily lead visitors to take those actions.
For example, if calling your business is important, be sure that your company phone number is in a prominent location on every single page of the website. Similarly, if making a purchase is the most important action, make sure that shopping cart links are easy to find and that the checkout process is seamless and secure.
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