New York Internet marketing and website development firm, offering SEO training classes, says businesses are being duped every day by dishonest companies.

According to Peter Crisafi, Vice President of dzine it, Inc., ( a leading Manhattan search engine optimization (SEO) and website development firm that offers SEO classes through its popular Express SEO ( program, there are so many so-called SEO experts offering their services, choosing the right SEO firm to create a quality SEO campaign can be a daunting task.

'Most business owners that have an online presence now recognize the importance of finding a professional SEO company that will help boost their website's search engine ranking,' says Crisafi. 'What makes the process of finding the right one so difficult, however, is the inordinate amount of unethical SEO firms that manipulate and dupe their clients.'

Crisafi says that it is important for business owners to be aware of this fact when searching for an SEO firm. Unfortunately, he explains, most business owners only become aware of unethical SEO companies after they have become another victim. While thorough research can help weed out the unethical SEO firms, it is not always a sure bet.

'If the SEO specialist makes promises and guarantees of results, that individual may not be running a legitimate business,' says Crisafi. 'Because SEO techniques are constantly evolving and changing, it is impossible to guarantee SEO success.'

Crisafi says that business owners should look for an SEO firm to guarantee that they will do their best and use the most suitable SEO techniques available for a successful campaign.

Express SEO, a division of dzine it, Inc, New York's website development and search engine optimization (SEO) firm, offers organic SEO classes that teach professional website optimization techniques. Express SEO teaches on-site optimization techniques including the proper use of meta tags, copy writing and editing skills, keyword placement, proper navigation structure, site map creation, headline and content placement, and more. Express SEO also trains students in off-site optimization including proper linking, Google webmaster tools, MSN webmaster tools, how to submit site maps, press release distribution, video marketing, and more. For more information, call 212.989.0813 or visit

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