Fans can follow high profile figures such as President Obama, GOP presidential candidate Mitt Romney, physician/writer Deepak Chopra and Virgin founder/CEO Richard Branson among others. Unlike Twitter, there are no140-character limit on updates and the communication is designed to be business-related.
“People come here for a purpose,” says Dan Roth executive editor at LinkedIn. “They’re at work or thinking about work. It’s not about their personal lives. When asked when the next round of super-influencers will be added, Roth replied, “The answer is we don’t know.”
The group’s ability to engage LinkedIn’s audience will be ranked by views, likes, comments and shares that are visible to all users. Such metrics will both act as a self-regulating feature, but will also prompt the inevitable ranking of the top 10 and bottom 10.
LinkedIn users can now generate and consume original content on the site – with the rolling out a long-form publishing tool — basically a blogging tool — so people can post lengthier, media-rich updates to their profile pages. Both tools will be available on the desktop site and LinkedIn’s mobile apps.
These additions are the latest evolution for the nine-year-old LinkedIn. They come following Twitter’s decision in June to no longer let users tweet to LinkedIn. It’s a sign that LinkedIn is making strides to become more than a place to store your online resume. And with each of its recent updates, the professional social network is beginning to more and more resemble the other popular social networking sites – Facebook and Google+.