The mobile web is growing at a phenomenal pace.  Chances are you are reading this on a handheld device such as a tablet or smart phone.   Just a few short years ago, it was a good bet that you would read articles like this one on your PC or laptop.  More and more people are accessing the internet on a wireless mobile device – so it is vital that your website be mobile friendly. So what ARE the things you can do to optimize your website for mobile devices?

1. Have a fast-loading site.
Many mobile-web users who are using their phones to access the Internet are using a slower 3G connection. You can help these users out by making sure your website code is clean, which will not only make for a faster-loading site, but faster downloads as well.

2. Don’t use flash. Not all mobile devices can see flash. Make sure you have an alternate HTML version of your site as well.

3. Have simple navigation.  Mobile users are viewing your site on a small screen. In addition, there is no mouse and not all mobile devices are equipped with a touch screen. Keep the number of links to a minimum and make overall navigation easy and intuitive. Links are not always easy to “click” on a smart phone, so a cluttered navigation scheme may be frustrating.  Mobile users typically won’t browse for more than a few minutes. Most just want a specific piece of information. Make sure major services, major products, phone numbers, addresses are easy to find and view.

4. Don’t use too many images.Images are important for a website but when you have too many they can overwhelm and slow up loading on a small screen. So use images, but be selective about what you use.

Lastly, be sure to check out your site on a number of devices. Never assume your site looks great or works well across multiple platforms and devices, because it may not — and if it doesn’t, you may lose potential customers.