Optimizing your social media efforts so that both the search engines and social networks can find your content is essential to online success. The best part is that a company doesn’t have to spend thousands of dollars to integrate SEO into its social media efforts.

Businesses simply need to make sure that they are taking the steps necessary to gain social media traction through SEO.
The key to optimization is twofold. First, you need to optimize for the search engines, focusing on how users will look for your business. Next, optimize your social media profiles based on how users search for your business through the social networks. Both are different, but more similar than most people think.

When users search though a search engine, they typically search using broad keywords. When they search a social network, they do so more specifically, using product and business names. The key is to find a balance between the two.

Secure your social media profiles.

In order for a business to be successful online, it needs to create a profile on as many social networking sites as possible. This includes websites like Facebook, Twitter, LinkedIn, Pinterest, Foursquare, YouTube and Flickr, just to name a few.

When you create your accounts, make sure that you use your business name or brand, so that people associate the page with your company. Always be sure to fill out business descriptions and include website URLs and phone numbers.

Utilize Pictures

With the rise of websites like Pinterest, photos are a crucial piece of content for any business.

Humans are visual creatures, which is why website like Pinterest, Flickr and YouTube are so popular.

Even when presenting textual content, it is a good idea to use at least one vibrant, eye-catching image. Also, be sure to include captions and alt tags with each one.

Link Your Old and New Content

For anyone that is putting content out on a regular basis, it is a good idea to link new content back to older content. This is an easy way to get people who are just discovering you through social media interested in previous content.

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