Instagram, the photo sharing app owned by Facebook has roll outed a new policy and terms of service following an outcry by users late last year. Instagram tried to institute a policy which would have given them the right to sell users’ photos without payment or notification. The whole fiasco cost the company a lot of users so following the adverse reaction, Instagram has backed tracked and altered this new policy. Instagram says the new version is a roll back of its user agreement to the previous version, with some minor change. The following is Instagram’s new policy:

Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, subject to the Service’s Privacy Policy, available here, including but not limited to sections 3 (“Sharing of Your Information”), 4 (“How We Store Your Information”), and 5 (“Your Choices About Your Information”). You can choose who can view your Content and activities, including your photos, as described in the Privacy Policy.

The policy also points out that Instagram owns the trademark for its logo, page headers, custom graphics and button icons. Here is more from the policy page:

“Instagram Content is protected by copyright, trademark, patent, trade secret and other laws, and, as between you and Instagram. Instagram owns and retains all rights in the Instagram Content and the Service. You will not remove, alter or conceal any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the Instagram Content and you will not reproduce, modify, adapt, prepare derivative works based on, perform, display, publish, distribute, transmit, broadcast, sell, license or otherwise exploit the Instagram Content.”

The photo sharing service takes time to point out in a blog “nothing has changed about your photos’ ownership or who can see them.”  It says that the new policies are designed to make the app more easily integrated with Facebook and to prevent spam.

Digital Marketing; News