Anyone looking for a website that produces results must understand that a combination of good design and good web copy is essential.

In our business, we’ve seen it countless times; a beautifully designed website with horrible content. While website owners may think that they have it made with a really good website design, the truth is no one is going to return unless the content is strong. At dzine it, we use a good design to lure visitors and we use strong, quality content to make sure they keep coming back.

Good design is certainly an essential part of building an online presence because it can provide a pleasant experience for visitors and evoke a business’s mission and overall feel. Yet having search-engine friendly, timely and interesting content is just as important.

At dzine it, we have the distinct advantage of having all of the tools and the professional know-how under one roof, to ensure top quality website development. From graphic designers and copy editors to programmers and search engine optimization experts, a lot of work goes into creating a great website.

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When it comes to social networking websites, LinkedIn is the most professional. This is why any serious business owner should have an account and a complete profile on this popular network.

LinkedIn allows users to create company profiles that can provide detailed descriptions of a business and all of its products and services. When employees of the company link to the company profile from their personal profile, it means even more exposure and more opportunity to get the word out about the business.

Once a business profile is created and all of its employees have linked in, so to speak, business owners can begin to secure perspective clients by browsing through LinkedIn’s huge directory and connect with those that may be interested in the products and services offered.

LinkedIn is a business networking platform and has users from around the world. So, creating a business presence on LinkedIn gives business owners the opportunity to showcase their company on an international scale.

The key, however, is to be sure to stay on top of the business profile because weak profiles seldom attract attention. For people to take notice, business owners must ensure that their LinkedIn business profile is crisp, concise, compelling and value-driven.

Keeping a LinkedIn business profile fresh will not only help grow a business network but help in search engine optimization as well.

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A poll of online retailers was recently conducted to determine what steps they would be taking to improve business in the future. What the survey found was that found that many online retailers are planning to focus their efforts on website redevelopment, search engine optimization and the use of video and streaming media, all in an effort to boost traffic through search engine optimization and enhance customer experiences.

In fact, nearly two-thirds of the online retailers that were surveyed said that they had plans to have their websites redesigned in 2010. The number one focus for web-only retailers, the survey found, was improving user experience through better organization.

For online retailers that also have a brick-and-mortar location, SEO is the main reason for wanting to redevelop their websites in 2010. Of course, of all those online retailers that said they wanted to enhance customer experiences and improve search engine ranking, more than 50 percent explained that the reason for choosing to redesign their website was to attract new visitors and generate a higher sales conversion.

The number one feature that online retailers would like to add to their website in the coming year is video.

More than 33 percent of survey respondents said that they plan on adding video or streaming media to their website on their next redesign. As experts in video production and implementation, we recognize the power of having a video component to a website and we are happy that the online retail industry recognizes it as

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A well-planned ecommerce strategy not only caters to online customers but addresses the needs of shoppers who prefer to buy goods in person.

Making purchases online has become increasingly popular. For many, however, e-commerce websites actually serve a greater purpose, particularly when it comes to larger purchases. Consumers often use the web to shortlist retailers who meet their product search requirements. They make notes of available brands, prices and key product features. Once they have completed their research online, they head to their desired store and know exactly what they want to purchase when they get there.

This is why online retailers, that also have brick and mortar locations, must be keenly aware of each product they list, giving full descriptions and in-store availability.

Of course, a retail business’s employees should be fully aware of any products being offered online. Whether the customer places a call to the business before stopping in, to check product availability, or comes to the store with an intention of buying what he or she saw online, employees must be kept in the loop so a retailer can grow cross-channel sales.

One of the major advantages of allowing customers to check the in-store availability of items is that it encourages foot traffic into the retail outlet itself, which can have even greater benefits than making one particular sale.

Since the customer has already made a decision to purchase the item, even before arriving, the deal is basically done, but while at the store location, there is a chance that he or she may make a further purchase before heading to the register. Therefore, retail stores should adapt their current websites and online shopping pages to encourage not only online purchases, but store visits as well.

This can be achieved by creating a website that is user-friendly and offers detailed information about store locations, hours of operation and up-to-date stock availability.

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Matrix Mannequin Mania Contest

Increasing sales is never a simple task, particularly in an economy like this one. What many business owners don’t realize, however, is that a strong SEO plan can boost sales simply and affordably.

At this point, nearly every company, both small and large, has heard of search engine optimization, but many business owners do not completely understand the true benefits of search engine optimization as marketing tool.

Failing to take advantage of all that search engine optimization has to offer can actually be harmful for the future of a business. For business owners, familiarizing oneself with search engine optimization techniques and the benefits that they bring, can give an incredible edge over competitors. There are a number of ways that an SEO firm can help a business increase sales.

For existing websites, a professional SEO firm can redevelop the site so that it can specifically cater to the target market and the most recent popular search queries. By targeting keywords, an SEO specialist can help a website achieve more online exposure, increase traffic and ultimately increase sales.

Companies that are building an online presence for the first time can utilize a professional SEO consultant to structure the business’s new website so that it is optimized for proper search engine ranking from the start.

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Hackers are now exploiting a growing interest in the death of Sea World animal trainer Dawn Brancheau, who was killed after being attacked by a killer whale.

Countless Internet users are searching the web for photographs and videos of the attack that led to Brancheau’s death, which happened recently during a public show at Sea World, in Orlando, Florida. However, by using search engine optimization techniques, hackers are creating websites that are stuffed with content that appears to feature video footage of the animal trainer's death, but are actually designed to infect the computers of those visiting the website.

This horrible death is currently one of the hottest searches on the Internet and the malicious pages are appearing at the top of the major search engines.

When users click on the links, are pop-up warning appears telling users about security issues associated with the computer. These warnings are false and are designed to trick users into downloading dangerous software or handing over credit card details.

This sort of malware, also known as “scareware” are becoming increasingly common among cybercriminals. The same tactic was used following the high-profile deaths of Natasha Richardson and Patrick Swayze and after news of the iPad was made public.

Users are advised to be cautious about the links they click on and told to ensure that they are using up-to-date anti-virus protection on their computers.

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There is so much choice on the Internet, regardless of the target market, that users won’t tolerate poor service.

Gaining the attention of targeted website visitors and potential customers is one of the major challenges that a business faces and it is why search engine optimization is critical to a business’s online success. However, it just isn’t enough to get users to a website. That website must impress them, every step of the way, in order to turn visits into sales.

One of the best ways to ensure that a business keeps on the good side of visitors is to provide them with web pages that load quickly and efficiently. If a website takes a considerable amount of time to load, users will get bored and may leave without viewing any of the website’s content.

While broadband connections are becoming increasingly popular, Internet speeds among online consumers still vary greatly. The time it takes for a website to load is something that every business should consider because if a site loads slower than the website of a competitor, it can have a damaging effect on business.

The obvious downside of having a website that loads slowly is the loss of sales. If users leave a website before it has fully loaded, the potential customer that has been successfully attracted through high search rankings is lost because of slow loading time.

However, a slow loading website can also affect that site’s search engine ranking. The quality of a user’s search experience is incredibly important to the search engines themselves. Providing them with relevant information quickly and efficiently is necessary and if a website takes longer than others to load, it will likely will be ranked lower than others that don’t.

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Most business owners need to rely on local searches conducted within the city and state in which the business is located. The same holds true for law firms and attorneys.

A New York attorney website has not been properly optimized if it ranks higher on a major search engine during a search for Texas attorneys than it does in a search for New York attorneys.

For the most part, anyone that has been injured in a car accident or is looking for a good criminal defense attorney is searching for one in the area in which they live or where the incident took place. That is why hiring an experienced SEO expert to target the right set of clients is the best way to generate more business for a law firm.

It is beneficial for law firms to rank higher on the major search engines for the area in which they practice law and narrowing down a target market to a specific local area will help that legal practice gain more online visibility both locally and nationally.

Achieving a good search engine rank for local search results actually gets easier the more local your target becomes.

Once your website has achieved a higher search engine ranking on a local level, attempting nationwide SEO will help to solidify your ranking.

Though most of a law firm's business will come from local web searches, following a localized plan with a national plan will help increase rankings overall and improve the authority of the website. The message here is that when SEO starts on a localized level, it will grow much faster.

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It should come as no surprise that offering fresh timely content to visitors gives businesses an edge over competitors whose websites are packed with stale content. A basic component of a search engine optimization plan is to overhaul a website’s content. Unfortunately, many website owners fail to recognize that adding relevant and timely content on a regular basis not only keeps visitors engaged, it helps with search engine ranking as well.

One of the best ways to approach regular content updates for search engine optimization (SEO) is to avoid uploading new content in bulk.

Not only will it not have the long-lasting search engine boost that most businesses are looking for, it’s not really fair to make existing users trudge through one big bulk of new content.

Timing is also a key factor in keeping content fresh.

It’s a hassle to upload fresh content every day. In fact, having new content daily may not be the best idea for every business. Depending on the target audience, the business’s particular niche, and its individual needs, an SEO content specialist can help formulate a schedule that can keep a website’s content fresh, timely and help give it the authority it needs to achieve maximum search engine ranking.

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While recent reports show that Fortune 500 companies are missing the boat on SEO, small- to mid-sized businesses are flourishing.

There is just no excuse for businesses not to have an SEO expert on their side, yet so many fail to utilize the power of the Internet. While large companies will spend over $25,000 on website development and 25% of their gross annual income on advertising, reports show that many still fall short when it comes to having a strong online presence.

Although the average business’s website may be built well, without proper SEO it will rank poorly in the search engines. He also says that there are three reasons why every business that wants to boost its online presence should hire a company well-versed in SEO.

First and foremost, an SEO expert can actually save businesses a lot of money by stepping in and providing insight on ways to improve their website based on the best SEO practices. By optimizing a site, it will attract more traffic and save money on other marketing initiatives.

A good Internet marketing firm can also help a company boost its image online through proper branding. Every good business owner knows that branding is essential and it is just as important online as it is off.

The bottom line is that by strategically targeting keywords and demographics, an SEO expert will increase a business’s website traffic, provide more widespread brand exposure, and will ultimately bring in new customers. It really is that simple, which is why everyone should be doing it.

Coming up with fresh content on a regular basis can be a difficult task.

Even when business owners rely upon their search engine optimization expert to provide them with regular fresh content, like most do, chances are business representatives are charged with brainstorming new ideas and topics. Having a say in the formation of content is a good practice for any business working with an outside firm, but it can take up valuable time and resources.

It’s all about inspiration, says Crisafi, and he says that he and his team of SEO professionals have a sure-fire way to find new ideas for fresh, quality content.

One of the best ways for a business to get search engine optimization ideas is to look to its own clients for inspiration. If a business website has an open comments section, it is worth it for company representatives to visit this area once in a while and garner ideas from user questions and comments.

For businesses that don’t have a comments section, this is a good time for them to implement one.

Whether it is the comments section of the company’s blog, one of its social networking profiles, or even comments and questions sent via email, consumer input can be great fodder for new content ideas and even keyword research. Not to mention, keeping the finger on the pulse of visitors makes them feel important and will likely beckon them back to the site.

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Proper search engine optimization is an important factor in the success of a website. However, it is not the only factor.

Everywhere they turn, website owners are being bombarded with offers to optimize their websites for high search engine rankings using SEO techniques and he fears that many business owners that get caught up in the buzz may be ignoring the power of a good website design.

We at dzine it recognize the power of search engine optimization, because we pride ourselves on our SEO expertise, but we also recognize the importance of a great web design in making a website successful. Think of it this way; a business can use all the search engine techniques in the world to bring visitors to a website, but if those visitors don’t stick around and purchase products being sold or utilize the services being offered, than the SEO campaign is worthless.

Some of the key ingredients in the recipe for successful website include a cutting-edge design that is visually stimulating and pleasing to the eye, multi-media content including online video, and quality content that engages visitors.

Most of all, a website design should be fully-functional and easy to use.

The best way to ensure that all bases are covered in the process of website development is to hire a company that offers a full range of services and expert knowledge not only in website design, but in application development, online marketing, and SEO.

When a business hires a company that has all of these services under one roof, its chance for success is almost guaranteed.

At the end of last year, Google’s announcement of real time search capabilities gave law firms a boost by offering search results that include news articles and blogs, in addition to websites. In addition, Google has incorporated data from public Facebook pages and Twitter into real time searches, setting the stage for a revolution in law firm website development.

When this new development is combined with the higher frequency of universal search results, which now include video, images and books, it makes it imperative for law firms to offer more compelling and unique content.

Because attorney and law firm websites represent such a competitive market and lend themselves to breaking news, firm updates, and new developments in case law, there are a number of SEO tactics that can serve them quite well.

Creating a law firm blog and a Facebook page, publishing optimized online press releases, and taking advantage of tools like “Google Local” are just some of the ways that law firms can boost traffic to their website.

Internet marketers are quickly realizing the advantages of such optimization techniques. For law firms, these techniques provide the perfect way for law firms to become front and center on the Internet, but fresh content, created on a steady ongoing basis, is essential to success.

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Social networking giant, Facebook, has just unveiled a new navigation design to celebrate its sixth anniversary. Coupled with the new navigation design announcement, Facebook said that it expects to exceed 400 million users this month, making it the largest social networking site out there and one of the most important elements of a good Internet marketing campaign.

The number of users on Facebook has more than doubled in the past year and the site has made great progress in making the world more open and connected.

Facebook is the most popular social networking website on the Internet today. It is privately owned and operated by Facebook, Inc. Through Facebook, users can add friends, send messages, and update their personal profiles to notify friends about what is happening in their lives. Most recently, Facebook has become a Mecca for businesses through Facebook fan and business pages, which Internet marketers and business owners use as an avenue to promote their companies.

The social networking site has unveiled several new products and features to celebrate its birthday, including the new navigation scheme which has been tested for several months.

The new navigation scheme moves notifications from the bottom of the page to the top and makes greater use of the left-hand menu for access to various types of content.

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Yahoo! wants business owners to rethink their SEO marketing campaigns to better compete in the ever-changing search engine landscape.

The search marketing team over at Yahoo recently said that website owners need to take a closer look at their SEO campaigns if they want to ensure a better return on their investments. In the company’s official blog, both business owners and search engine marketers were advised to pay particular attention to proper keyword selection.

Yahoo! Inc., headquartered in Sunnyvale, California, provides Internet services worldwide. The company is best known for its web portal, search engine, Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping, video sharing, and social networking websites.

Depending on a business’s goals, Yahoo says that website marketers must focus on high-volume keywords and search terms, as well as product-specific phrases for proper search engine placement. In addition, Yahoo representatives say that it is also important for SEO campaigns to be crafted in response to known consumer behaviors.

According to the Yahoo! marketing team, Internet search engine users are becoming more sophisticated in their searches. Yahoo! reps say that approximately 20 percent of Internet searches, each month, represent queries that the have never been seen by search engines.

This is why having a strategic SEO campaign in place, preferably set up by a professional search engine optimization firm that understands Yahoo, Google, Bing, and all of the major players, is essential to business growth.

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“Google has announced that it will be taking strides to change its own social networking strategy in response to the popularity of both Twitter and Facebook. Like these other sites, Gmail will allow users to post public messages as part of the overall Google experience.

This is good news for website owners that rely on social networking to boost their website traffic and, ultimately, their business. Google has recognized that the potential for advertising revenue through social networking sites is something that the company cannot ignore. For website owners, a trickledown effect will likely result in more search engine optimization (SEO) options through social networking.

To date, Google’s only social networking success has been YouTube, which has only recently started to make a profit. However, Google already has some products that are social networking-based and, if they are threaded together, SEO experts believe that Google could give Twitter and Facebook a run for their money.

Google’s products that have social networking aspects include Google Reader, Google Calendar, Google Bookmarks and others. The social networking component comes from Google’s encouragement that users share within these interfaces. Google also has a full-fledged social networking site, known as Orkut and offers social networking through Google Profiles and Google Wave, the company’s new collaboration tool.

Unfortunately, Google has done little to create a single combining element to bring these products together on one interface, in a way that would allow it to truly compete with Facebook. Thankfully, Google has recognized this and may soon be making up for lost time. This is good news for anyone who uses social networking interfaces to boost search engine rank.

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In yet another example of the exploitation of search engine optimization techniques, our industry is buzzing about how the world’s excitement over Apple’s planned iPad has been hijacked by dirty black hat campaigns. Frankly none of us were surprised to learn that individuals were buildings scams around the keyword.

Criminals began hijacking search engine results even before Apple’s official announcement of the iPad, using results for Apple’s iPad and related keywords to spread a rogue anti-Virus application known as, “Live PC Care.”

Once the buzz about Apple’s tablet computer started to circulate, these criminals took advantage of the opportunity to exploit first the rumor, then the news and finally the expected surge in search terms on Google and Bing related to the release. They did so by launching SEO attacks that put their own phishing websites at the top of search pages.

Live PC Care, like most rogue antivirus applications, reports non-existent infections, while inundating the user with on-going pop-up prompts. The application then offers to clean the system once the user pays a requested price by submitting credit card data.

The download is a scam, however, and victims end up handing over credit card numbers and other personal information. It is unfortunate that there are cybercriminals out there who use good search engine techniques for malicious purposes.

Video content is not only very compelling, but it can be used as a tool in a business’s search engine optimization or online marketing plan.

The use of video should be considered as an option in every SEO campaign. Although video content is not scanned by search engines, the attraction that users have to video and its off-page possibilities can have a positive effect on a website’s reputation and bring in quality traffic.

For many business owners, the idea of using video to promote their website can be daunting and, as a result, videos are still widely underused. However, anyone can affordably make videos these days, and if done right, the videos can really improve website traffic.

Like any content, a video should be as engaging as possible and should be of a high enough quality that it will encourage users to take an interest in what you have to offer. When published, it is important to remember that the goal of the business is to market the business so be mindful of SEO techniques.
While search engines cannot read the content of the video, website owners can inform search engine spiders using a strong caption or a textual transcript of the video.

Videos can give a business an incredible marketing opportunity. When a business posts is videos to hosting sites, outside of the business’s main website, it is exposed to a larger audience, driving traffic back to the business’s website.

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