Picking colors for your website is an important part of web design.  The color combinations you use with your content on each page can have an effect on visitors to your site –helping attract them or turn them away.  There are several things to keep in mind when selecting colors for your site.

First consider your audience.  Younger people, especially children, might be attracted to brighter colors, while older people tend to prefer more moderate tones. Think pink is a women’s color.  Think again. Online studies tell us that blue is the common favorite color of both men and women.

What is the purpose of your site? Purple is a very powerful color, and it can usually be found in small amounts in many websites, logos, and other products of design.  An interactive site would have a bolder palette than a website offering financial advice. A web hosting site could go with bold or less bold colors, depending on the audience it’s intended to attract.

When it comes to business conveying the right image is important. Think about the kind of image that you want to portray to visitors and the right message for your company, organization, or product that you want them to get from your site. Do you want to convey to your potential customers that your product or information will provide them with financial security or wealth? Do you want your website to portray how professional your corporation is and that you are devoted to your customers? Gray for example can be a powerful element of a professional company website. Gray reminds people of reliability and maturity and helps to establish a sense of trust among customers.

Next consider the usability factor. Contrast between text and background can affect how easy it is to read text.  If the contrast isn’t high, such as with a light gray background and dark gray text, some people will have difficulty reading the text. A dark background can also make the text hard to read. If the text is difficult to read because of the colors used, a large percentage of the audience could be alienated. A color that looks good by itself might not work well with another color. Red and blue, for example, appear to vibrate when next to each other when viewed on a computer screen.

These are a few of the considerations when deciding on color for your website. In our next blog we look at how colors you use can appeal to visitors’ emotions.