A recent report has confirmed something that most business owners already know: Americans are doing more and more business online.

The report found that Americans spent more than $200 billion online in 2011 and predicts that total will rise to $327 billion in 2016. These are the types of stats that
should have every business owner reevaluating their online efforts.

An intuitive, attractive, well-organized site, with a seamless back-end and a user-friendly shopping cart can do wonders for a company’s bottom line.

At one time, building an ecommerce website could break the bank for a business. However, there are now many open-source platforms that allow companies to build complex, yet inexpensive websites.

But, just because business owners can now build websites for themselves, it doesn’t mean that they should do it. In fact, we recommend against it. Cookie-cutter website packages being offered for less than $1,000 are fine for a personal website, but they are not professional-looking enough for serious businesses.

The thing about cheap, template-driven websites is that they look like every other cheap website. They cheapen the business they represent, giving users the impression that the business does not take their own message very seriously.

Custom website designs are always going to cost more, but the result is far better than a cheap, generic template.

A custom website is developed to drive real traffic to the business it represents. In order for a website to be successful, it needs a team of professionals that can design code, develop and coordinate a final product that you can be proud of.

The development of a website is neither fast nor cheap and it doesn’t end when the site goes live. In order for a website to truly be successful, sound marketing strategies are required.

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