From news reporters and celebrities, to small business owners and just about half of the world's teenage population, everyone has a blog these days.
For the uninitiated, a blog is essentially an online journal that can cover any number of topics from the trials and tribulations of someone's daily life, to up-to-the-minute news and information, from the silly to the surreal. So why would a small business owner need a blog associated with their website?
There are countless reasons why having a blog can be beneficial to your small business and can help foster your success online. I think one of the things that draws visitors to a blog is its timeliness, if it is updated regularly.
Making a blog part of your website development project is essential for two reasons. First, depending on the type of service or product that you offer, you can offer timely information about your business in addition to your standard website content. Whether you post news updates about changes within your staff, announcements about new products, or pictures of new projects, having a blog keeps your visitors up-to-date on what is happening with your business. It also keeps the search engines up-to-date as well.
Search engines love blogs and the best part is, you can write about anything, as long as it is relative to your specific business, and it will give you a much needed most among all of the major search engines.
Recently, we started our own blog in connection with our corporate website. Here, we give our existing and potential clients a deeper understanding of what our visual communications firm does on a day to day basis, as well as offering tips on everything from website design and development, graphic design practices, and SEO tips and tricks.
Maintaining a blog is simple and easy once you get the hang of it and it is an added feature that will, in time, help your online presence grow so that your business can grow too.