News of Google's market share loss does not mean that business owners, relying on the search engine leader for traffic, need to start sweating. However, they may want to start paying a little more attention to Google's up and coming rivals, particularly Bing.

Bing, Microsoft's increasingly popular search engine has been around for a couple of years now and has been slowly gaining popularity among former Google users. Bing has been quite competitive lately, particularly with the implementation of some unique new features.

This has made Bing the biggest winner in market share gains, particularly when compared to its rival, Google.

While Google's market share is continuing to drop, the company does continue to grab nearly two-thirds of the search market. Even still, most analysts in the industry still believe that Google is and will continue to be the hands-down leader when it comes to online search engines.

So what are businesses and their Internet marketing consultants supposed to do with this new and somewhat surprising information?

Competition is a good thing

When you optimize your website with quality content, targeted keywords and well-planned backlinks, you're not just optimizing for Google, but you are optimizing for all of the major search engines. The great thing about having another comprehensive search engine is that if your website is unable to find its way into the top 10 of Google's results page, you will have a good chance at making it on Bing, which isn't too shabby.

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