Even the least savvy small business website owners can improve their rank on the search engine results pages (SERPs) of major search engines like Google.

By following just a few simple steps, a business owner can improve his or her website ranking on Google, no matter how much or how little they know about SEO.

Create a Blog Using WordPress

Adding a blog to a business’s Internet presence, as well as keeping it regularly updated with fresh content, is a great way increase online exposure. We suggest using a WordPress platform.

WordPress is hands-down, the most SEO-friendly blogging platform available today.  It also offers one of the best content management systems as well.

Conduct Keyword Research

Keyword research is the foundation of a strong SEO campaign.

Your website content should be updated to reflect your targeted keywords, but you won’t know what keywords and phrases are right for your business until you do a little research. A good rule of thumb is to focus on three to five relevant keywords.

On-Page Optimization

Once targeted keywords have been identified, it is important to work them into a website’s content.

Be careful not to stuff the keywords all over the place and make sure that they work without sounding out of place, or else Google will punish your site for spamming.

Use Google Places

Once a website is optimized, a business should claim its Google Places business listing.

This can be done by simply adding basic information about your business. Be sure to be as detailed as possible in each section, for maximum results.

Begin Back Linking

The final step on the road to better search engine placement is to begin back linking.

Consider social bookmarking and profile submissions to high-ranking sites.

By taking these five simple steps, anyone can increase their website’s visibility, by creating value and relevancy through major search engines like Google.

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